Talking about how to do the portal website well

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The portal is basically based on the regional definition of the local city, from the content of the site is a comprehensive information, that is, the integration of the current city has been the basic Molding industry Web site content, including classified information, news releases, real estate information, group buying, job search for several major sections, while integrating the forum procedures, If these sections are synthetically and effectively used, they will provide a more centralized and comprehensive information platform for netizens. Broadly speaking, this is an ideal website, should get user support, there will be a very high click rate, in fact, if we do not do a good job of promotion, the portal will be difficult to survive, because the local other industry sites such as real Estate network, talent network, news network has been in their hearts rooted. Then, how to let users visit our website, from my own to the operation of the portal network, there are several aspects worth discussing.

1. Team Work

As a portal site, which involves a wide range of sections and content, if you are a Webmaster + Admin + customer Service + marketing life-sized and many jobs, I think you are invincible is also not possible to the normal operation of the portal, let it really play the role of the portal site. As a starting portal, of course, it is not appropriate to increase the number of staff, this will increase operating costs, usually 3-5 people can, to achieve a clear division of labor, Solidarity, the establishment of a rigorous assessment system together for the development of Web sites, if the Huaiguitai, or you this webmaster does not have the ability to manage the team, and marketing experience, Then close the door.

2, the use of genuine program source code, and do appropriate two times to develop

Some stationmaster just hobby, or to pass the time, this is not easy to say, but if you really want to make the site bigger, and their inability to develop program source code, it is recommended to select the appropriate genuine source code to obtain the use of copyright, the advantages of the original source code is: first, if the site has been made after the scale will not be subject to the Second, the source code will not be artificially injected trojan or some bugs, the system itself bugs developers will also fix for you, so that you reduce the time spent on the source of research.

When I was talking to a portal program customer service, I asked her: you have so many problems in the program, why you do not solve the one-time and complete the function, but to slowly amend, the interval time to an upgrade version? is the program personnel technical problems or your company strength issues. Perhaps a lot of people do not know how she answers, her answer surprised me at the same time she said the truth. She said: "If we open all the research and development, to the user no suspense, our products in the future how to sell?" I have used the source code of three companies so far, no matter how perfect the program they say in sales, there are some bugs in it, which we cannot criticize or deceive the users.

In a way, there are only two reasons, one is the technical ability of the research and Development company, and the other is really like a customer service said to keep the market. Between the above phenomenon, in order to really do a good job of portal site, we have to do a proper two development of this set of procedures (if your software developers forbid you to develop two times, you have to do a flexible application), such as the improvement of some basic functions, repair some user-reflected bugs, so that netizens use more convenient, more practical.

3, enrich the content of the website

Rich Web content is the key to attracting users. Many of our webmaster like to use collectors to collect articles or classified information, thought that the content of the site is rich. Personally think it is not so, the reason, you can open a collection page and manual input page can know the result. In particular, the classification of information more recommended manual entry, if it is other sites to pick, the proposed partial text to make appropriate changes, that is, the so-called false original. And to continue to update every day, if your site users see all the information on the text, the results can be imagined.

4, multi-channel publicity website, to give users a sense of positioning

The portal itself has a regional positioning, so we face the group publicity also has a direction. Publicity can be through DM single, DM, high weight of the local forum, newspapers, television channels, video ads, QQ group, mass message, etc., of course, these promotional items, some of which require a large amount of capital investment, for personal webmaster recommended the use of free promotional mode.

At the same time, it is recommended that the information must be intuitive, users are willing to accept, according to the different stages of the site, promotional information also applied to change. For example, our propaganda to the Bashu network, the use of mobile phone message mass publicity, in the holiday to temporary (do not send the holiday message peak, so as not to achieve the effect) a day or two to release the User: "Bashu network in advance to the General City Festival Fast, supply and demand information release please computer login basuw.com", The user is easy to accept the blessing SMS communication. Mode is diverse, but also to local conditions, copy copy will only fail.

Because of the time relationship, we'll talk about it before we have the opportunity. Above only represents personal opinion, if need to communicate directly, please add me qq:235921049. If there are any irregularities, please criticize them.