Talking about: How to do well marketing planning

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Tonight in the group of Wisdom camp to share how to do a good job in marketing planning, now organized into a text version.

Chi Ying College will be free to share every week, welcome to join.

What is the purpose of marketing planning?

Simply put, spend the least amount of money to get more people to buy.

Very straightforward statement.

We are in the network or reality, the first is the product, then the plan, but before planning we have to fully understand the advantages and disadvantages of our products, the advantages to enlarge, the disadvantage to shrink or become an advantage.

For example, I now sell a refrigerator, the price is more than 500 yuan, then I will put the value of this 500 yuan, to let consumers know that 500 yuan can bring him what.

500 yuan, three-year warranty, 24 hours after the sale, regular door-to-door inspection, etc., to the original something to attach to the value of the product, to highlight your 500 than others, the value of 500 pieces.

In addition, we need to know what our target population is.

I sell weight loss products. I sell tea, who should I sell it to? Your plan should be based on your customer groups to launch, in the process of planning to find a good product selling point, to find customers pain points, then you plan to succeed half.

Four positioning should be done in planning

Product positioning

Our product is what price, what quality, can solve what problems, what advantages, what disadvantages and so on.

Customer positioning

What customer groups your products target, their level of consumption, consumption habits. Plan according to this.

Active Channel positioning

This depends on your customer group, their life habits, if it is college students, that is in the university propaganda, in the College students Forum, paste, website and so on.

Promotional positioning

Promotions, many people choose to play price war, this is not really desirable, we put the function as an advantage, such as refrigerators: Other people's introduction said that the country-level energy-saving, but we can say how much electricity a day, these electrical power to do how many things, the same power, but we put him into concrete, you say a level But others can not touch the invisible, will function specific, close to life, others easier to accept.

For example, my refrigerator can make your meal not perishable, can keep for how long. Everyone knows that the refrigerator is the function, but you say it, in the hearts of others feel you this better.

The most heard on the internet is the mastery of human nature on the mastery of marketing, said really good, so easy to grasp the human nature, it is not everyone rich, there will be such a large gap between the rich and poor?

You want people to buy with you, you have to put yourself in the analysis, do not put human nature on the mouth, put on the mouth useless, want to carefully analyze the customer's psychology, the customer's economic situation, customer may produce the question and so on, these all need to plan the time to consider, probably because a small detail will bring you great benefits, Don't rush it.

Marketing planning is a more tired live, you have to analyze the market, analysis of customers, analysis of products, analysis channels and so on, which requires that we must have a serious attitude.

In planning the time not only to take into account the immediate interests, we have to consider how to let customers willing to give us a referral, now many bosses have left the customer's phone number, in the festive time clockwork text messages, do activities when clockwork SMS. Basically useless.

Why?

Texting is also tricky to send, too many greeting messages, there is no shortage, you have to try to add information related to the product, such as car maintenance, refrigerator in the use of the process will encounter problems, the regular message asked whether the use of products encountered problems, problems received feedback in the shortest possible time to resolve.

Let others feel that we are strong relationship with each other, this transaction is not an instant but a year, two years, three years, five years or even lifelong. You think about it, in other people there to go their separate ways, but I am here is a good many years of relationship, others will not give you a referral it? Don't just think about the deal, the follow-up service is equally important.

Product positioning customer positioning activities channel positioning promotional positioning plus follow-up services This is the whole article a few key words, I hope you can read attentively, of course, have the opinion can also propose to me, my qq/micro-letter: 35002825, personal blog address: www.imeikun.com Look forward to our communication!