Talking about how to do well the integrated network marketing

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In the network marketing reverse attack today, countless small and medium-sized enterprises have gathered to the Internet, now most of the small and medium-sized enterprises have their own corporate website, but the enterprise needs is to integrate network marketing, about what is integrated network marketing. We should have heard, but the enterprise really to do a good job of integrated network marketing, it is certainly not an easy thing to the wine-like enterprises, for example, analysis of how to do a good job of network marketing? Many business owners like to focus on marketing means or ways, when you see microblogging marketing is more popular, or their competitors in doing microblogging marketing, Naturally, you want to learn from your competitors. And then without taking into account the investment and return of money, as well as the advantages and disadvantages of their own conditions, enterprise network Marketing basically to Enterprise station as the foundation platform, so that the first to design a good site, many enterprises stand open on the feeling is not so, this article does not talk about how to build a station, the following into the business:

First: User Group analysis

Without doing a good job of user group analysis, it is impossible to make marketing plan, for the special products such as wine, it is a kind of luxury goods, the consumers who buy those wines are generally sent as gifts, or a few users like their own collection of famous wines. These two types of users are the focus of marketing objects, but also the target users of enterprise stations, then these two types of users have what kind of habits or consumption psychology? I feel that the two types of users mainly middle-aged, and then think about what this part of the users usually like to go to the site, or on the internet have no wine to buy the habit and experience. I think a lot of users do not believe that the purchase of wine online, they prefer to go to the physical store to buy, or simply find acquaintances to buy. Because of fear of being cheated, if the alcoholic enterprises to do network marketing, unless their own brand awareness has been very high, such liquor enterprises are generally have physical stores, most of the city's residents, so it is best to do a good job on the city's residents of the marketing.

Second: to establish a brand

In the Internet to establish a product brand is not a thing, such as: a wine business is the 87 Mao pulp cellar, it is natural to focus on the promotion of this liquor, the first to find this wine user base. There must be a lot of people on the internet looking at this wine, there are a lot of the desire to buy, but the network of products easily make people suspicious, when someone in your business station consulting wine prices, customer service staff best can collect contact information, such as: QQ number, mobile phone number. Of course, your product should be genuine, can not deceive users, enterprises in the Internet has a certain amount of users, the next can be promoted products, in the process of the brand is gradually set up, as long as in this part of the user's heart to form a brand, users know that your home 87 years of Mao pulp cellar is really good, Then through the user's Word-of-mouth is the best way to promote.

Third: Marketing means

Marketing means not to be gorgeous, also do not need to pursue the trend, the first to consider whether the input and effect is directly proportional to, if the owners do not have much money to invest in this respect, it can be done some small input cost marketing methods. For example: Classified information platform marketing, in 58 with the city and other information platform to publish information, to attract users to visit the official website of the enterprise, there are many people like to look for products on the information platform. Suggest not blindly to invest money, no professional marketing staff guidance, to tell the truth most of the time is in the burning of money, not much actual marketing results, network marketing methods a lot, but from your user perspective to analyze, they can see your promotional information, it is necessary to learn more about the user's internet habits. And what are the ways to get to know it? That can only communicate with your users more, it is necessary to increase interaction.

Finally, I would like to say:

At present, many small and medium-sized enterprises need to do integrated network marketing, but also lack of such marketing talent, for different areas of different products, if not in-depth understanding of products and sales channels, it is difficult to develop a good marketing plan. So the marketing staff is more professional, especially for an industry or field, of course, the enterprise station or not to do Baidu optimization or Baidu bidding. The time is already late, write to this, has the case experience friend welcome the exchange!

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