Talking about how to do well the strategy of product price in the website of Electric business

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believe that webmaster in the Web site or offline shopping malls will find such a problem, the same product brand, service, warranty, etc. are the same, but the price is not the same, this will let some webmaster or other consumers feel the difference, why the other is the same but only the price is not the same, Does the seller intentionally raise or lower the price? Not really. Generally speaking, the same products of different prices are entirely determined by the marketing strategy, the price and the product itself is irrelevant, this strategy is also called Price strategy, for the Electric business website marketing has played a very big role, so many electrical business owners are willing to do price strategy.

According to the survey, the offline pricing strategy is not as good as the online pricing strategy, may be because offline consumers in the mall when buying goods will be around, or because the commodity price of each market is more expensive, then consumers will go to another shopping mall to see prices, will eventually choose the right shopping malls and buy goods. But on the line different, online on the electric Dealer website to do price strategy, most consumers will directly choose to buy, after all, only you on the Internet such a home appliance business site, plus the purchase of products will also give gifts or mail, and so on, consumers see these will certainly move and buy, it is not enough to take into account the price is cheap or expensive. Therefore, the online product pricing strategy is very easy, but also suggested that the electricity business site to do product price strategy, nonsense, said, the following author with the electrical business owners to exchange it.

I. Price target

First, the price target. Electrical business webmaster to think good product price after the price target is what, do not do not have the goal of the product pricing, or will give a certain impact on sales, about product pricing I personally think there are these several goals:

1, profit maximization. The most common pricing goal, note that maximizing profit does not mean that demand is priced the most, nor does it mean that demand is the biggest.

2, occupy the market share. In some cases, profit is not the main goal, the purpose of the site is to expand market share as soon as possible, and then improve brand awareness or crush competitors. It is best to take market share as the target price strategy.

3, the expected return on investment. If there is capital investment, the capital is usually expected to be recovered within a few years, and start to profit, such expected investment return cycle and amount in the investment planning is already scheduled, the expected investment income once fixed, also determine the price of products to achieve this goal.

4, the survival of the enterprise. In some special circumstances, enterprises may have a survival crisis, such as the market environment changes, competitors start price war. The enterprise itself appears the fund turnover is not spirit, at this time the price target also must take the enterprise survival as the goal, often also is to win by the low price and sells the product as soon as possible.

Ii. Pricing Factors

Then, the pricing factor. For pricing factors, the desire to set the price to the best, generally depends on a number of factors, I personally think that include these:

1, cost. Product development, manufacturing, storage, raw materials, transportation costs directly determine the price of products.

2, expected profit. After the cost is determined, the enterprise may also have a fixed percentage of expected profit, such as 10%.

3, capital turnover. The need for enterprise capital turnover quickly must be priced at the user's most attractive level.

4, supply and demand. The market demand is exuberant, the product price can fluctuate with it, a large number of products unsalable, the price also had to decline.

5, competitor's price. In general, the price of competitors is also to a large extent marketing the company's own pricing.

6, Brand image. Companies or brands focused on the high-end market, providing the highest level of products or services, prices and costs may be largely irrelevant, price reduction may even reduce the brand image and sales.

7, promotion strategy. Various forms of promotions, discounts, combination of use will affect the final product pricing.

Iii. Pricing Method

Finally, the pricing method. For the pricing method is about the final product pricing, the electrical business owners can combine different pricing factors may produce different pricing methods, such as:

1, Cost + expected profit. The most common insurance pricing method, the total cost of the product plus the enterprise feel that the appropriate profit is the price of shipping.

2, competitor tracking method. In order to ensure the sale of products, sometimes the price must be comparable to competitors, competitors adjust prices, they must also follow the adjustment.

3, low price to seize the market. In order to snatch market share as soon as possible or to survive and speed up capital turnover, it is possible to use low-cost, or even meeting prices below the cost of selling products to seize the market. If there is strong after the need for sales strategy support, low-cost to seize the market is also a good pricing method.

4. Maximize profit. Accurate calculation of price, sales, revenue, and the relationship between the number of profits, the price set at the highest level of profit.

5. Value pricing. The price of a product or service is not related to cost, but to the benefit and price of the user, which is often a subjective judgment, such as software, consultancy services. In the best case, it is even possible to say how much money is agreed upon.

Written at the end:

Above by the billion optical network http://www.yichao.cn/original editing. The above price strategy is the most suitable for small and medium sized electric business site, if the webmaster want to make the price strategy superb, so that the price of the webmaster products want to buy, suggest more thinking under the price of other strategies. Of course, not every product is suitable for this price strategy, do the time to do according to the actual situation to do product pricing.