Talking about how to select the Gold keyword

Source: Internet
Author: User

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In the SEO work, the choice of keywords for the whole SEO work is effective has a great impact, if the keyword selection is improper, will lead to a high ranking of keywords, but not too much actual traffic, fierce competition, it is difficult to row to the forefront of the major search engines and other issues. So here's how to discuss how to get the Gold keyword.

What about the Gold keyword? The Gold keyword is in addition to the target keyword outside the long tail keyword, but this long tail keyword traffic is close to the target keyword, and the word is easier to line up ahead! Because there are fewer people competing. You see here, is not a heartbeat. In the end, if you can judge the Gold keyword? On the policy to give you one by one arrival:

Example: Everyone baidu: Enter the wedding, find related search, "wedding host word" The word Baidu Index is 737, and the wedding word Baidu index is 891. What about the competitive strength of the two? The first page of the wedding nature of the three products are Baidu: Encyclopedia, video, bar, and other sites, are well-known sites in this industry (the main domain name). The first page of the word "wedding Host" is the site of some content pages. You can hardly see the primary domain name in front of you. This explains that if the word can be done to the top three should be very difficult, and the flow will be very objective.

(no more, lots of thinking.)

Key words to select the areas of attention:

Before doing keyword selection, must understand a problem: the key words are searched by netizens. Therefore, the Netizen's search behavior and keyword search have very important relations. For example, we are for an industry portal Content page or topic page to do keyword selection, first of all, we need to know some of the characteristics of the industry, select some may be more search keywords. We can through Baidu and Google's related keyword search, we can also be based on a number of other industry sites to do the keyword as a reference, extended more long tail keywords.

In addition, we can also through some search engines to provide a competitive ranking tool to query the competitiveness of a keyword. For example, Baidu's bidding rankings, Google's Google AdWords, and so on, query a keyword bid ranking costs. Generally speaking, the lower the price of the keyword competitiveness is smaller, the higher the contrary.

Here to emphasize a point: good keywords = target keyword + Long tail keyword + Word segmentation technology + reasonable distribution, I hope we can dig some gold keywords. The next time will be the actual case to illustrate the mysteries of the word!!!

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