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Today's website promotion work is not as simple as originally, perhaps you will choose a lot of means to promote, but the effect of the best or word-of-mouth promotion, have a good reputation will naturally get the user's initiative to promote, so do a good job on the site Word-of-mouth, to form a virus-like promotion. So how to get good word-of-mouth? You may wish to start from the following aspects.
1. have their own characteristics
Each site should have its own characteristics, can not Shing imitation, others do buy you also follow do group buying. What's so different about your own site? This is a problem that every operator needs to think about and often consider. Analysis of the same industry sites, combined with their own resource advantages, to find something different, no characteristics to create features, have characteristics to make the characteristics more prominent.
Your characteristics can be reflected from the design of the website, can also be reflected from the functional characteristics, or even through the content reflected. For example, I burn the net, its content is a major feature, so the content is from a variety of blog automatic synchronization, forming a very grassroots atmosphere of the information platform.
2. Users can benefit
The user comes to our website, what does he get? See the information you want to read? Do you have fun? Can you get a chance to talk with more users? Only the products or services provided by our website can give users some benefits, they will keep our website firmly in mind.
such as Sina, Sohu, NetEase, Google and so why will always provide free mailbox for the majority of netizens use it? In the final analysis is to use the free means to promote the site, first give netizens some free things, keep him, let him benefit, and then from other value-added services to make money. Free is a good strategy, there is a good example is the QQ and 360 security guards, both software are free, and they have to obtain a large number of users, natural can make a lot of money.
3. Sustainable development of the website
Light has good service, good products, so that users get a momentary benefit is not enough, to continue to stimulate the user's nerves, and constantly optimize the user experience, cultivate a good cultural atmosphere, so that users feel the site every day in progress, development, in order to provide them with better service, a long time, Users will naturally have a sense of trust and dependence on the site.
As long as you do these three points, I believe that a good reputation, to achieve viral marketing is not a difficult task. Source: I Burn the net (woshao.com), welcome reprint!