Talking about how to get rid of three mistakes of website planner

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Ignore the importance of planning, casually write some words, blindly start, resulting in waste of resources. Too much emphasis on planning, ignoring their ability level, set goals high.

Get out of the misunderstanding! Reflection on website Construction

The site of this newborn, as if the title jade and born Jia Baoyu, a landing on the home has won the favor of the old and young, a lot of money like a tidal wave of a set of rolling, so that the whole society was fascinated. Capital concentration, talent concentration, the concentration of public opinion, more like the cuckoo Spring, in turn, to promote a sense of urgency everywhere in society: do not build a site circle, I am afraid even the new economic soup can not drink!

A cloud came and a gust of wind blew. What's on the other side of the ocean? One day a sudden fall in the stock market, the result of China's hastily erected building blocks collapsed. Web sites are rushing to red, klatch, and even some predict that 99% of China's web sites will be closed in 2000. This really should be an old saying "Xing also Bo Yan, destroyed also suddenly Yan".

Along with this also hurried to also hurried to the brilliant, the community of the site formed a variety of strange kinds of understanding. Now the wind is set Popincourt, clouds over the rain. Sorrows, we will find: the original of our understanding of the site, in fact, most of them went into a seemingly beautiful misunderstanding. Now it is time to review and examine past impetuous and short-sighted times.

Site planning misunderstanding One: The site is the new economy

What is the Internet? I'm afraid few people can really say it clearly. But "the development of the Internet is to build a Web site", "building a Web site means the advent of the new economic era" and other ideas, such as commercial must build shops as well.

Technically speaking, the internet is a few lines Lianqi several servers, the site is to the server to instill content in the organization. So, is not that as long as the community has enough servers and computers, the world will stand in the unified starting line, 9374.html "> World economy will be datong, the gap between the north and the South, the difference between things can be forecast eliminated it?"

In fact, everyone can see that this is a child of the family-style theory. The driving force behind the internet is to achieve richer and faster sharing of resources and information. But this kind of new information transmission way, only realizes the new economy the foundation, more important is needs to have the corresponding social structure production mode to adapt with it.

Although the definition of the new economy is not exactly the same, it is widely believed that the "new economy" is based on the information revolution and global market, showing low inflation and low unemployment, and getting a sustained growth of the economy for a long time. The three key elements of the new economy are high technology, venture capital and capital market: the rapid rise of the information industry represented by the Internet is its technical prerequisite, because it greatly reduces the cost of obtaining information from market transactions. But. Without the development of a fully developed traditional industry as a cornerstone, without corresponding changes in social relations, the flow of information on the Internet can not create new value on their own. The Web site is only a prerequisite for the new economy and does not represent the economic itself. We have to move from the old economy to the new economy and over a long distance.

For instance. The germination of the feudal system originated from the emergence of the first iron plough in the late Zhou Dynasty. Iron has multiplied the efficiency of people's cultivation and made the reclamation of large areas a reality. The increase of arable land has led to the reform of land system-the "primary tax Mu", which lays the foundation of the feudal system of hanxing Tangsun. But this is not to say that after the first piece of iron Plow, feudal society came, during the period of nearly thousands of years of long development.

Although the site is the first piece of iron plough in the future society, the new economy needs the production mode based on information production and consumption, as well as the more equal and free social relations which are built on the basis of full liberation of individuality and increasing creativity. Therefore, if there is no such new breath in the mode of operation and resource management, the rise and fall of the website will not have much influence on the society. For the main enterprise of social production, the core of the network should be to reduce the comprehensive cost, not only to build a website, to move the traditional shops to the Internet. The form of networking not only can not increase the efficiency of enterprises, but also a waste of resources, increasing the operating costs of enterprises.

In addition, from the comprehensive perspective of social development, in addition to the Web site, the new economic era should include the corresponding legal system, management model, service methods and other levels. But these aspects are the website construction cannot solve. Therefore, one-sided emphasis on the construction and development of the site, mistakenly regard the site as a new economy, is not in line with the essential content of the economic.

Site planning misunderstanding Two: Do the site to technology first

Technology is the first productive force, the information Age is the era of technology. Who dominates the technology, who dominates the future development of society. Here, it should be said that these conclusions are reasonable. But as the representative of information technology is the Internet, and most of the Internet performance as a website, and therefore, there is a theory: the Internet is a high-tech industry, do the site will be technology first.

The equipment and software needed for the site are really high-tech products, but it's not that every site has to make its own equipment and develop software (in fact, most of these sites are bought). As for the design of the Web page, there is not much technical component. Even if you can think of HTML format as a programming language, it is just the simplest language, and it takes a little bit of effort to master pretty. In addition, there are many off-the-shelf software has made web design "fool" (such as FrontPage, Dreamweaver, etc.), even do not need you to consider the internal structure of the program.

It turns out that the key to the success of a website is not the technical factor, but the human factors, such as management, creation, service, etc. Technology in the construction of the website, can only be regarded as the tool used by people. Like a knife, it may have been Venus in the hands of a sculptor, and in the hands of a woodcutter a few more bundles of wood. For the viewer, he doesn't care what web technology you use, and pay more attention to how much your content is worth to him.

But from the development of the past, not only the society has a blind worship of technology, the site themselves also practice the "technology first" creed. The vast majority of the site's members are just out of school young people, age is generally below 30 years old, even if the top management staff are not more than 35 years old. None of these people is a pioneer in technology, maintenance sites, to do a museum of the Web page for them is Zhang Fei eat bean sprouts-a piece of cake. However, when it comes to the understanding of society and the experience of management, only from the age and experience to see a great shortage. No matter what industry, after all, to the social survival, if not understand the society, there is no industry development. In the site we can see multicolored exquisitely technology, but often do not see the service and management. This is undoubtedly an important factor affecting the survival of the site.

More than that, the cult of technology also makes technology far ahead of demand. Traditional laws, morals, cultural concepts, consumption habits have not yet from the ignorant of technology to wake up to God, ICP, ASP, business-to-business are battle ready to go. Look back, the development of the successor weak, very important reason is that there is no user support. According to statistics, China's various types of Web sites have reached 35,000, according to each year to invest 100,000 U.S. dollars per site, the site will invest 3.5 billion dollars a year, and China's internet users are now but more than 10 million people. This means that in order to support the survival of the site, each netizen to bring nearly 350 dollars a year, in terms of China's current per capita income is not realistic. Moreover, coupled with the poor logistics, management disorder, lack of credit and many other factors, the network can not bring much benefit. This determines that in the short term netizens will not make such input, the effective number of netizens will not have much increase.

More technology than users, the first content for the king, after E-commerce, and now scrambled up a wireless internet (WAP). Social tracking site, Web site tracking technology, who did not do some work to cultivate user needs. An industry that invests only without market returns is unlikely to last forever. The question of who uses the internet and what to do with the Internet should have been considered in the first place, but no one has considered it well. As a result, the Internet has become the Mara of useless, guided by the leading ideas of technology.

Website planning misunderstanding Three: Build a website can make money

The internet is to build a website, build a website can make money. In the "website 77 kinds of profit model" and other theories of speculation, this was hit logic.

The early ways to make money are simple: Build a website to earn attention and then sell the site, which is a common model for many personal websites. It turned out that the model was unsuccessful, and that, in addition to the occasional few that had been sold in the early days, today's web sites were looking for a buyer--all for sale--who would buy it?

The other is to rely on the site's own operations to make money. said that the site does not make money is not correct, because the composition of the site is not simple, do ISP's website business booming, because they have a strong hand resources, is a business network, that is, the use of the Internet to make money. However, most of the Web site is the ICP path. ICP Door, the goal is attention, brand. But this brand jumped out of the traditional enterprise "product-brand-product" mode, it has no products, set a brand to do what the goal is not clear beforehand, as to how to earn money, it is more impossible to talk about. The collapse of the wave of the ICP also recognized that the light to attract attention is not feasible, so have to invest in E-commerce. But on the road to E-commerce, they seem to have encountered the same embarrassment. They have no products to rely on, two have no proud marketing experience, three is not enough to support it to play the money. It is not enough to save money for business with the experience stored in "attention".

In fact, money is a kind of business behavior, if a traditional business is not good people, it is difficult to imagine that he will achieve the success of E-commerce. In the hands of businessmen, the Internet is just a powerful tool. Use the internet can make money, without the internet it will make money, but earn more earn less difference.