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With the continuous changes in the network, many people have realized that to the site to do the SEO, has become increasingly difficult. In response to this phenomenon search engine marketing, integrated marketing and so on new marketing methods began to become popular. In fact, said marketing this word, although Webmaster SEO optimization is the ultimate goal is to achieve marketing, but the specific concept of marketing, the webmaster friends are relatively vague. For their own optimization of the site, how do you want to marketing? How to choose a marketing method? These are the problems that stationmaster must think.
Webmaster responsible for the site how to marketing? What kind of marketing method should be chosen?
I've seen a lot of articles about active marketing and passive marketing. Among them, the current most enthusiastic SEO optimization and bidding are the category of passive marketing, is the current webmaster in the process of SEO optimization, in order to achieve marketing purposes is the most commonly used way. Of course, there is a small number of webmaster, may be simply do not understand the search engine marketing bar, the strength spent on the blind do flow this point.
However, how to marketing, how to profit but not too much to analyze, resulting in the last spent a lot of time, energy, but failed to harvest the final desired results. For this, there is not much to be done here, after all, in the rise of the internet and constantly changing today, these things are already very common, and really this wrong way how to correct the article is very much. For webmaster responsible site How to marketing? What kind of marketing method should be chosen? This question:
I think, to do a good job of SEO optimization site, we must adhere to the concept of active attack.
Because, only the initiative to marketing, to grasp the initiative, better, more appropriate to achieve marketing goals. Under normal circumstances, the main mode of active marketing is: blog marketing, forum marketing, microblogging marketing, mail marketing, instant tool marketing (QQ, etc.), portal hard marketing, question and marketing, video marketing, and so on, many ways. In this way, the webmaster in the process of selection, from product positioning, mining product characteristics, analysis of the user needs of three aspects, to choose the most suitable for their own active marketing methods, direction.
First, do a good job positioning-positioning their own products, determine the user population
SEO optimization, no matter what kind of site, in fact, the ultimate goal is to achieve marketing purposes. In this way, then the positioning of their own products is the most important question. In this way, positioning their own products, to determine the user population, in the process of optimization can be more targeted to the marketing efforts to play to the best state.
Second, the characteristics of mining products-the product advantage to show more attractive
The above mentioned active marketing way there are ten kinds of ways, in fact, in the real SEO optimization process, commonly used to be so several. Because, we can not be every kind of more than the most refined, and, in view of the different positioning of products, we do not need to do more than every way to do more fine. In this way, mining product characteristics is particularly important. Because, use the product superiority, will the product superiority show more according to the attraction, does the superiority guides the marketing, such marketing effect will be more intuitive,
Third, analysis of user needs-to find the target users, for marketing
The goal of marketing is to achieve profitability, and to profit, the consumer (user) demand is a central issue to consider. And in this link, our first and foremost is that, in fact, between the user and the merchant is a double win situation, the user needs the product and service of the merchant, and the merchant needs to obtain the income. To this end, the analysis of user needs, and actively to find the target users, for marketing, to the greatest extent to meet the needs of users, then, marketing will be.
The above is small in order to http://www.csgong.com/this site maintenance process, for webmaster responsible site How to marketing? What kind of marketing method should be chosen? These marketing problems of some small understanding, hope can help to marketing more blind webmaster.