Talking about how to improve the conversion rate of commercial website

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Commercial web site, its purpose is economic efficiency, although said the site's traffic is a foundation, but a lot of time, our traffic up, but the order is not moving, as a commercial site operators, conversion rate is a very important data support.

The conversion rate of the website is actually: order quantity, website traffic = conversion rate (%). As can be seen from this equation, the growth of invalid traffic can reduce the conversion rate, the increase in order quantity, can provide conversion rate.

We take the hospital as an example, because the hospital conversion rate is best understood. A hospital website daily traffic if is 1000, the daily network consultation number is 30, the daily attendance number is 10, then this hospital conversion rate is: 10÷1000=1%. This conversion rate can be applied to other models of commercial websites, including E-commerce sites. As a webmaster or corporate website promotion operator, conversion rate of increase does not necessarily mean that your site is a success, the common growth of the index, can guarantee the efficiency of conversion rate, while high-quality traffic can play a multiplier effect, so that our enterprises in doing SEM, Pay attention to PPC launch keyword design and keywords must be consistent with the site, seek truth from facts to do, do not opportunistic, otherwise the consequences are very serious.

Once for a hospital website to do a quarterly network investment analysis, I found that the first month's conversion rate is very low, the second month slightly better, the third month the lowest. Formed a "hunchback" index, after a detailed analysis, found that the number of people to visit the basic stability, the only point is that the flow of change, the third month of traffic surge, the increase in traffic, did not bring enough to the number of attendances, so that is doubtful: first, why the flow of huge increase originally, the enterprise did a certain search engine promotion, This search engine is not as mature as Baidu, it seems, this is the culprit. Second, why has the number of attendances not been made? From the hospital's business statistics, from a search engine to the flow, the basic is garbage flow, did not have a successful diagnosis.

As can be seen from the example, business site, conversion rate is important, but to improve the index, need to consider many aspects, not flow, an index will increase, on the contrary, consider not good, lost not only the conversion rate of the problem, the promotion fee is actually a huge number!

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