Talking about: How to integrate marketing in website

Source: Internet
Author: User

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Before we share how the site integrates marketing, let's take a look at how the Web site is marketed.

A website that needs to be known after it has been built, there are probably several ways, 1, is SEO, through search engine optimization to get ranked, thus from the search engine to obtain traffic; 2. Forum promotion, through a number of large flow of forum, paste post, to attract others to your website; 3. Mail promotion, by mail, Sales letter Mass, in order to win the number of 4.QQ group. Add thousands of QQ group, and then mass software by mass. However, these methods for the site, although there is a certain effect, but there is not much user stickiness, most users are to browse, and then pat the buttocks away, most of the second time will not open this site. Therefore, in order to make the website marketing promotion appears the most ideal effect, we need to carry on the website integration marketing. Ideas are as follows

One, pay attention to the content of the website

Website content is the website promotion as well as the website conformity marketing premise, very important. Now that the content of the king of the Times, you have good content, you can retain users. Like Mushroom street, Beauty says why can you keep so many users? because they provide female users with the content of how to dress, how to match the costumes, which is what most women need, at the same time, users can find the latest in the clothes, shoes, bags and so on, their favorite can also be shared at any time. There is no doubt that it caters to the needs of women. So, if your site can provide users with some quality content, to meet the needs of users, then this site will be very popular.

Second, pay attention to the user experience

All marketing methods, marketing strategies are to obtain traffic to obtain users. And most of the webmaster want their website users are very viscous, the ideal is that they can youboy, a launch of an activity can get a large number of users response. But this situation requires webmaster Webmaster users to consider the point of view, from the user experience to consider the problem, such as some users feel that the site is not good, then the webmaster can consult everyone's opinion and then decide to change. This is the attention to users. Webmaster attaches importance to the site users, users will also pay attention to the interaction within the site.

Third, the way to integrate marketing

In the front, I said two suggestions, because the previous two points is the premise of whether the integration is successful. That is, everything should be user-centric, all around the site users, only the two points to do, can increase the probability of successful integration marketing. User needs, experience is the root, and marketing way, the method is only relatively minor. So, what are the ways of website integrated marketing? 1. Do SEO work, the site content of the original and updated timeliness, the site's outside the chain to do a good job; 2. In the station to open a forum to increase the user's active degree; 3. According to the needs of their own products to organize some offline activities, promotional activities and so on. If your website is about female class, can make some XX cosmetics free trial, if your website is stationmaster class, can make some prizes essay activity and so on. While these activities may cost you a bit of energy, they will make your site a loyal group of users. 4. Use QQ mailing list and QQ group. QQ Group can better interact with the site users, QQ mailing list can let them have the first time notice of activities. These are necessary. At the same time, because the QQ has a large number of users, there are many prospective customers, which will allow your site to add some users.

The above is about how the website integrates the marketing some suggestions and the ponder, is purely opinion, also hoped can be helpful to everybody

This article from the Rookie Marketing Network (http://www.cnsem5.com/a/sem/2013/0710/17.html) reprint please specify!

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