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Increasingly popular in the internet today, E-commerce in the ascendant, all kinds of shopping websites surging, mall shop is everywhere, a large number of people open shop.
Open an online shop, too simple, casually to Taobao, Baidu, Pat, such as mall platform to register an account is OK, without any threshold. But how to run a good shop, so that customers are crowded, the financial resources widely?
Obviously, it's not easy!
Of course, there are also solutions to complex problems. The senior net shopkeeper, why the life is very nourishing? Nothing more than finding a way. Then open a successful online shop, in the end what kind of marketing skills? I have been involved in the shop time is not long, but experience a lot, take out to share with you, hoping to help some new friends to join together to explore, veteran drift.
First, be sincere and patient
Before opening a shop to have the concept of service, whether it is serving the service or for the renminbi, don't think of the customer, do not think apart, give him some junk goods he can not do you. To have patience, sometimes, pictures, size specifications, materials, and other instructions are not very clear, customer consultation to be patient, as far as possible detailed introduction, but can not have a false introduction, exaggerated may cause customers receive goods after the goods are not version, request return.
Ii. Etiquette
Some shopkeepers, when consulted, were enthusiastic, "hello", please "and so on polite words a lot, but when the customer said inappropriate or do not want to buy, the owner's attitude to the 180-degree turn, become unfriendly, so that customers leave a very bad impression, over time, inevitably will gradually lose a lot of customers.
After receiving the goods, some customers are not satisfied, do not quarrel with the customer, everyone's expectations of the product is not the same, the misunderstanding is taken for granted, to politely communicate, correct handling, the retreat on the return, change on. After the customer has given a bad comment or a comment, there are many examples of abuse on the internet, for the net owner, so in addition to their own image discounts, no other benefits.
Iii. Selected Items
Insiders, for starters, choosing a Business Project is also critical, do not see what other people sell money to follow what to sell, to understand their advantages where the actual situation, such as financial, professional, ideas, hobbies and so on, if you are doing it, but to open a Korean version of Women's shop, customer consulting questions, Most of you don't know, and there are some technical terms you've never heard of, how do customers trust you? Even if your picture is beautiful again, how can the customer really gold money to call you?
Iv. Find the right source
Just opened shop, is generally acting, a generation, the price slightly higher. Also has a small amount of wholesale, the price is relatively cheap, but there will be the risk of inventory, according to their actual situation. Some manufacturers have good quality goods, after-sales service is also good, but the price is too expensive, take the high-grade route can be considered; some poor quality, lower grades, the price of course, a lot of cheap, belong to the low-end line, there will be more market, after all, China is not developed countries; there are some manufacturers, smaller and lower Flexible delivery mode, the product cost-effective relatively high, suitable for most of the net shopkeeper, but there are some restrictions, some require a drill above can be agents. Work hard ...
V. Product positioning
Whether to open a shop before or after the store, you have to know very clearly, your product is what grade, suitable for what people, these people have what economic base, product price and these levels to adapt. For example: If you are running a mature women's clothing, then this group of the age level in general in 25-45, the economic base is better, regardless of the fabric material, style, color, collocation scheme, process requirements are very high, high quality means high cost, the Earth people know. If you are priced too low, they will question the quality of your goods. Outweigh!
And vice versa, you sell the genuine LV bag, if you want to sell it to the low income person, is tantamount to ascend heaven. They are hard to imagine, a handbag to sell tens of thousands of pieces, and not real leather! (In fact, I do not know ... ^_^)
Vi. Writing Skills
The necessary writing skills is an important factor in the success of the shop, and then a good product, without some cultural connotations, it is difficult to enhance its product value-added. June See, a fashion magazine a clothes look is insignificant, slowly, notice the clothes beside there are a few lines of small print, read these lines of words, look back to the picture, wow, the effect is not the same, ah, taste!
Vii. Picture Processing
Open Shop friends to learn some photographic photography technology, know how to use some picture processing software is very necessary, do not use the image of the home intact, appropriate to add some details of the picture and so on their own is very good.
VIII. Promotion of publicity
Promotion can not be separated from the writing skills, write some technical content of the soft, appropriate add some Web site, contact information, and so on, try not to let people feel that you are posting ads. New shop generally will not invest a lot of money to promote, the best way is to go to the well-known fashion forums, web postings, QQ, MSN and other Instant Messaging tools are also good, but pay attention to, do not abuse the innocent, extremes, not be the potential customer aversion, blacklisted, it may be the webmaster number!
Ix. Alienation
Perhaps the same style has dozens of sellers are selling, we will find some different places with others, such as exchange mechanism, member integration mechanism, the old customer preferential mechanism and so on. In short, I want to buy your goods, give a reason first?
X. credibility
Good reputation and reputation will make your money rolling, of course, this needs to rely on accumulation, not overnight things. Lofty high-rise ground, do not want to take shortcuts, hype credit, we look at Taobao daily refresh the number of closed shop to know why. However, if we do the above nine, no drill did not crown, we still crowded.
Han Feng Main Line Korean version of women's clothing, shop address: http://shop34261614.taobao.com/welcome!