Talking about how to operate local Portal network

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Many operators of local portals to see the webmaster I wrote the "Want to make money on the personal webmaster to answer the 33 questions" after the exchange with me, some stationmaster talked about operating local portal network maintenance effort, the promotion of hard, profitable difficulties, I can not communicate with all of you, write this article

"Talk about how to operate the local portal network" and everyone to share their views.

First of all, local portal site webmaster must have "media" concept.

Media is the communication, dissemination of information tools, is an information carrier, such as television, radio, newspapers and magazines, Internet media is called the four media. The positioning of the local portal network is very clear and local television stations, local newspapers, local broadcasting is the same as local media. Local television, local newspapers, local radio How to manage how you manage, local television, local newspapers, local radio How to promote how you promote, local television, local newspapers, local radio how to profit you how to profit. Of course, you must not forget that the network media and traditional media is not the same characteristics, can not see me to say so completely mechanically, I mean you have to learn and master the way the media operation.

Second, the local portal site's column set first to be convenient and effective release, query all kinds of local people need information mainly, do not China, not to become information network.

Local portal network is to do for local people to see, to meet the needs of local people, local people landing more, your site will have commercial value. Local masses of Internet access to the most is the real estate information, talent information, matchmaking dating information, second-hand information, local service agencies of the telephone information, merchants promotional information. Local news is of course also popular, but because the topic is sensitive, need to be in front of approval and compilation difficulty, strength not recommend do. Local portals are generally set up with real estate, talent and other information channels, but many columns are lack of convenient and efficient classification of the search function, and even some of the website information column is not based on information, but mainly information articles. If you look at information articles on Sina, Sohu, what to you here. Columns set more, the energy naturally consumed more, column quality will be reduced. This is also a lot of local portal network development but local industry network reasons.

Third, the promotion of local portal network should pay attention to the integration of open space, to be good at operating various activities.

Local portal network information channel to start less information about how to do, wait for netizens to publish of course unworthy, there is a simple and effective way to introduce to everyone, is to arrange a street-by-lane free to local merchants and the masses register all kinds of information, free release to the Internet, each person designated information registration task Then the summary printed into leaflets free of charge, of course, signed to play their own web site and advertising words. While the registration side publicity, the other side want to know more information when the nature will land on your site, some big Uncle Aunt home without a computer, will not even take a flyer to the Internet café to find information. This is a quick and efficient way to pay only 1-2 people with a single flyer for a few cents.

Null refers to the site, ground activity, the space integration refers to the website promotion and the reality activity unifies, the effective website and the ground activity unifies to the website promotion very advantageous, for instance with the child photo studio, the kindergarten cooperation Baby show activity, cooperates with the newspaper to engage in the online essay contest, cooperates with the Women's Federation to engage in the Sanba online voting With the merchants to engage in online product Knowledge Quiz Award contest, what is the city Miss selection, flower selection, calligraphy and painting exhibition, photography exhibition, video show, and so on, all kinds of activities you can participate in an activity, affect a group, bring a group of users, explore a group of customers. Of course, each activity must consider the cost of input, as far as possible to allow cooperation units or sponsoring units to pay, can be the best profit, not profitable, but also to achieve our promotional purposes.

Four, the local portal network should expand the information collection channel, does well the content construction.

Local governments, local television stations, local broadcasting, local newspapers, local industry associations, local information intermediary companies and other institutions have their own information collection channels, directly to their collection of information on the Internet is your website content, you can consider and these institutional units to cooperate, mutual benefit, Help them achieve content networking while also enriching your site content, but when working with them, you must consider whether they will be able to run their own operations to get rid of you, I think a good way is that if they are suitable for independent operation and very independent operation intention, then let them enable independent domain name, You earn their domain space and system development, content maintenance costs, and turn him into your client. At the same time, considering the local portal industry will continue to increase competition in the future, if you can make reasonable channel input, promotion and profit distribution mechanism, so that they first input, development after the profit, become your channel partner, will enable you to win the future competitive advantage.

The system of local portal network if oneself have no energy and strength to develop and upgrade continuously, it is inferior to buy the product of the local portal network program Professional developer.

The continuous development of local portal network is an extremely energy-consuming process, set what channel, add what function, how to do the humanized operation, how to design a profit model, and so you think well, the development of the opportunity may be lost. Therefore, the choice of strength, specificity, continuous upgrade, the industry's one of the local portal Network Professional program developers system is a better choice. Of course also consider the program Developer's project planning and promotion capabilities, purely from the programmer's point of view of the development of the system may not be suitable for the needs of the market. If a professional local portal developers think they developed a good system, you can contact me, I help you select.

Six, the local portal network operation must consider the investment return cycle problem.

There are many local portals have good planning, but the profit is slow, after 1-2 years of operation are not very good benefits, will lose the interest in business, reduce investment. In particular, personal webmaster Operations Local portal must calculate your site monthly minimum spending how much, how much time after the balance, how long after the profit, how long after the pure profit to achieve your target income, you have enough funds to reach the profit target which day? Know that there are a lot of competitors in this industry anytime and anywhere, and if you can't quickly achieve your profitability goals, you won't have enough strength to sustain your development.

The problem of the profit model of the local portal network.

Local portal Network common profit model has merchants to join fees, business Union discount membership card sales revenue, page advertising fees, advertising Alliance revenue, VIP membership fees, channel Crown income, and so on, these forms we all know, then we should adopt which kind of profit model? I personally think the key is to see your strengths, You have the ability to first grasp the merchant resources or ordinary user resources, have the ability to master information resources or advertising resources. You have to get a piece of resources before you can use this resource to attract demand and then make a profit. For example, you can develop a large number of Web site members, you can be charged to the merchants and advertising fees; You can join a large number of merchants, you can sell the joint discount card, if you can get the first-hand accurate information, you can charge a VIP membership fee, if you are good at planning and promotion, you can earn channel naming fee; If you have the ability to highlight, you can also earn a cooperative promotion sponsorship fee. What kind of profit model does not have the formula, the key depends on your resource advantages, look at the market development process, look at the competitor's strategy, law, suitable for.

Eighth, the development and prospect of local portal network

Local portals are an effective part of local media, there is a reasonable existence of the significance, as long as serious research, reasonable planning, careful operation, sustainable development must be able to gain a place in the local media, a land-level city development of a year less a hundred thousand of, more than hundreds of thousands of of the income should be reasonable. But the future of local portal network competition must be extremely tragic, major sites of the branch to join the local media, the strong involvement of new companies and the continuous entry of the Internet development of innovative changes, the industry is not easy to do, but the risks and opportunities coexist, any local portal site if you can focus on customer experience, Sustainable development and exploration and summary of effective promotional routines, will also be able to obtain a development opportunity. In addition to strength, there is no shortcut to development, to see who is more single-minded focus. Interested in operating a local portal network friends can log into a small station Miao Chong Network (http://www.miaochuang.com) as "want to make money of the personal webmaster to answer the 33 questions" to make their own plans.

I have limited capacity, the talk may not be correct, in order to stimulate the other webmaster friends to criticize. Appreciate others wonderful creation of the website, wonderful to create their own website, wonderful create nets welcome your arrival!qq:337172412 Website Reviews Observation Group: 13119606

Keywords: website operation local portal Web site comment Personal Webmaster station site Promotion