Talking about how to operate local portal to catch users

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In some local site communication group encountered a lot of problems, there are a lot of questions about how to run the site to catch users, Jason runs the local site is not long, but also summed up some of it, here with you to share.

Content article

1, analysis of user habits

How to locate your website features, first of all, you have to find the local user's habits, the local user habits are different, the best side of the understanding, to see what kind of layout is best for them, because your website is the end of their service is they, they are your site's real catalyst, some places more deep-rooted religion, That you are the characteristics of religion, and some places to eat and drink more prevalent, then you are the characteristics of beer and skittles, the site is best not all-inclusive, everything has, nothing fine.

2. Dark Content

Users like what kind of content, I personally think that users are more like the dark content, and the dark content is conducive to dissemination, in the article editing, more digging some dark content, so that this site represents the voice of the public, not too official, such as where someone committed suicide, where someone pack the little one was caught, This kind of gloomy content is in line with the public appetite, also willing to spread, do not underestimate this spread, many times can bring users. and So-and-so leader inspects such company such official news should not too many, see the person is also few, unless the local obtains any honor, this can arouse the public pride to be able to publicize.

User posts

1. QQ Group Pull Users

QQ Group is a good thing, you can QQ group members to guide your website up, some friends are also using QQ Group, also pull people, he has what the content of the post, directly into the group, the result instead aroused others disgust.

1.1 You can search by using your place name as a keyword, such as "Nanjing", there will be many groups, add to the group, at this time, do not busy to do publicity, you need to communicate with them for a period of time, cultivate the feelings, have feelings you then say that you have a local site, the way.

1.2 Of course, there are many local groups are interested in class, this group is very important, mixed time, directly with the group to talk about, let him do moderator, he has his own people, can fully mobilize the plate, such as the local pet group, you can let him responsible for the website pet version of the building.

1.3 And some of the group is more chaotic, you can add apart from the management of people as friends, and then set up their own groups, inviting them to join, cultivate their own leadership skills, so that they lead you, the opportunity to lead to the forum.

About QQ Group of practices Many, recount, whether Black cat or white cat, can catch a mouse is a good cat.

2. Mining users with social networking sites

Many social networking sites have circles like this, especially national websites, such as Watercress group, everyone, there are a lot of interest in the circle, there are local circles, this kind of circle is your attack target, cut in, mix face ripe, think of ways to bring people to your site, because they are locals, the exclusion is very small, but a little attention , all pull people build up in the emotional, not to pull people into disgust, pull people first pull active users, active means to know more people, his join can bring a lot of people to join.

3. Attract users with Weibo

This should be targeted, for users of Weibo, you are not a celebrity, you are not well-known enterprises, no one would like to see you write their own life trivia, and no one is willing to watch your company dynamics, you can do a special topic, such as you are Nanjing's portal, the content must be related to Nanjing, the news or gossip, the humanities are OK, In short, each micro-blog is for Nanjing, and you actively add people, also add to Nanjing, because each time you add, the other side has a hint, most people will see who added me, content, guide to your website, let him form on your site habits.

4. Use activities to attract users

Can find some businesses to do some activities, businesses want to be famous, you need to be popular, through activities to attract users to join in, the process also needs your publicity work, so that more people know activities. For the activities of the way, I personally think that voting activities most of the force, such as baby show this kind of, involves the vote, and everyone wants their children to win (parents heart AH), many people will pull friends and relatives, colleagues and students to vote, such activities each participant are involved in publicity work, it is easy to arouse public attention.

This article by the Jiangyin Forum (http://bbs.jyyuan.com) starting A5, reprint please keep the link.