Talking about how to operate the community

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Received an email from a netizen, the question is roughly said, how to run the question and answer community! Here Mas according to their own experience gossip under this friend's doubts!

Understanding the question and answer community

Question and answer community, why do we call it a question-and-answer community? Literally, we can roughly split into 1. Q/2. Answer/3. Community! Then it is very easy to understand, the question and answer community want to succeed must have two main factors 1, someone asked 2, someone answered!

1. It was asked

Someone asked here, not to say, all day people are asking some silly gossip questions! Some people ask questions in the social question and answer operation, but the question can arouse the user's answer desire!

2. A reply was made

Similarly, some people here are not like Baidu know that a lot of people random answer! You are not Baidu, so you are nothing but an instant death! We're talking about someone here. Refers to, the user answers the question participation degree is high, the reply content quality is high!

Second, the cultivation of seed users

What is a seed user? Mas before the article also said a lot, our side again roughly the next!

Can you just shout more than 10 20 users to be able to call it a seed user? It's not like that! The choice of our seed users is roughly the following requirements

1. Strong appeal: The more fans the user, the better! The more fans, the stronger the communication ability!

2. Active Degree: Yes! You pulled a Andy Lau, but Andy Lau basically no longer speak in your community, also basically do not interact with people, so that is not!

3. High quality: What is the quality? Question and answer community user quality, math also give him into two kinds of!①, can often put forward users like to answer the question!②, to high-quality content, to answer the user asked questions! This one of the two points, satisfied a little, mas think he is a high-quality user!

Iii. the promotion of the question-and-answer community

The domestic question and answer community benchmarking, Mas think is: know. And know how it developed? The same is because the seed users, know early is Zhou Yuan and several friends interactive exchange question and answer the community, later this batch of high-quality seed users slowly led the friends around to participate in! The friend's friend also drives the other friend to participate, slowly formed today's knowing!

In fact, the observation of the friends can be found, know almost did not do any marketing means. Most of the users from Word-of-mouth dissemination, content dissemination!

Then Mas believes that the question and answer community promotion and marketing Core has two: 1, content marketing; 2, Word-of-mouth Marketing

1, content: In fact, all the content of the question and answer community is very consistent with the taste of search engines, most of the content of the topic are why, how, a class of content, we all know that users use search engines are mostly used to ask questions! and the whole core of the question and answer community, are very consistent with user search! So what you need to do is not to consider the content, but to consider the quality of the matter.

2, Word-of-mouth: The same, we can look, know that most of the traffic from the early period are from the user's share! A user's problem, after your question and answer community is precisely resolved, users will be happy to spread their own problem solution to other friends! In this way, froing, your users will show the root of the growth of the second side!

Word of mouth, the end of the word, ultimately not out of the content. Therefore, the question and answer community's operation, ultimately is the content quality maintenance most important

Perhaps a lot of friends will say SEO ah yes, SEO is a good drainage method, but for the question-and-answer community, MAS does not think it will be its primary means of promotion! There is time to study SEO, rather than spend a little thought on high-quality seed users, more reliable!

Don't forget the question and answer/community, there is another core, is "community" as for the community operation of the horse here is no longer said, interested friends can refer to mas This article: do a good job of social networking site-only 14 words! (Source: Mas-Micro Internet http://www.ma4.net)