Talking about how to operate the medical website

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Graduated two years, although have their own personal website, but has been not very stable. Finally decided to focus on the work. So after the year, came to Shenzhen, hoping to find a satisfactory job. Job search is very smooth, is a headquarters in Shenzhen private medical institutions. The company is very big, all over the branch also many, mainly uses the subordinate advertisement company, the network company promotes the hospital the business. And the network of me, naturally came to their network department. Come to the company not long, half a month. But found that the company in the network, there are indeed a lot of problems. Here, I hope to share my feelings with you, we discuss together.

One, the understanding of network operation is not enough this is I come to the network department biggest feeling. In my opinion, the website operation is the website promotion plus the user approval degree cultivation. Site promotion has free, such as SEO optimization, blogs, forums, events, hype and other promotional, free soft wen. Paid, such as advertising ads, Baidu promotion, Google AdWords, portal ads, such as payment of soft text.

And the user recognition degree of training, is our content is the user needs, interested in, the site's appearance, layout, flow of design is not user habits. And these things, through the user to the site's browsing, comments, users online hours, the proportion of frequent visitors, such as tracking parameters. Our company's network has five of people operating group, but everyone seems to have a specific business, but there is no sense of the overall operation of many aspects are ignored.

Second, pay attention to the local, there is no overall sense, the Department of Cooperation, communication is not enough our network department has the Department of Planning, Design department, Technology department, Operations department, a total of more than 40 people. The overall feeling is like a single flow line in the factory. Factory production is the product, only qualified and unqualified points. But what we offer is service, no standard, only better. Lack of feedback mechanism to achieve service improvement.

Third, the details of the issue of insufficient attention, such as hospital website has a very important thing, is the online reservation system. Our medical website online reservation system requires users to provide names, telephone, mail, department, gender, age and other information. This invisible, blocking a lot of users of the road. Once heard a sentence: More than one click, will block to 99% of the user's path. In fact, this sentence, here, can be understood as: unreasonable interface design, will allow the vast majority of users away from your site.

The specific combination of our online booking system, the need to submit the data is too much, the main salutation, contact information, booking departments, not enough, other informations, can call the past again. Operation is a very systematic project, need to look at the overall situation, starting from the details. The user-centric, with the data at any time to track the performance of users in the site, to improve the site. Let the site become a continuous improvement of the ecosystem.

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