Talking about how to optimize the blog

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Blogs are a great platform for those who want to write articles on a regular basis. First of all, the release is very simple, the author simply login, using a relatively simple set of menu options, enter the content to be published, look, and then directly released. It's much easier than writing HTML page code manually.

In fact, many websites use WordPress as the only publishing platform for articles. It is usually simple to install and setup. The world's most popular blogging platform is WordPress (http://www.wordpress.com), other blogging platforms such as Moveable Type (http://www.moveabletype.com/) and TypePad ( http://www.typepad.com/) is also very popular.

Blogs have many social marketing benefits. The nature of blogging is socialization. Opening comments allows the reader to interact, and bloggers tend to have a high degree of interaction. For example, a blog may write a post or leave a message on someone else's blog as a response to other blog posts. Blogs refer to other people with many cross links. Blogging is an opportunity to set yourself up as an expert in a topic area, and participating in this interactive activity can greatly enhance the visibility of the enterprise. In addition to these benefits, properly optimized blogs can also bring search engine and blog search traffic.

Blog structure optimization

Successful SEO has a number of key elements, such as title tags, h tags, good content, backlinks, and SEO-friendly architecture. Although various blog publishing platform is very good, but sometimes also need to make adjustments to achieve the best SEO results, such as:

1. Usually blogs allow you to categorize each post. Make sure the title of the page uses the label name.

2. Use the guest-made title to override the default title label. You can use the netconcepts SEO title Tag plugin (http://www.netconcepts.com/seo-title-tag-plugin/), which allows you to write your own title tag (defined in the corresponding item in the post or page).

3. Rewrite the URL to include keywords, between words-(dashes) separated (better than underline). Do not include a date in the URL. If you are worried that there are too many words in the URL to display a bit bad, you can consider using Plug-ins to shorten the post file name, such as WordPress Slug trimmer (Http://pietersz.co.uk/2006/07/wordpress-slug-trimmer).

4. Make sure to move from http://yourblog.com 301 to http://www.yourblog.com (or vice versa). If you have a website in http://www.yourdomain.com, blog in Http://www.yourdomain.com/blog, you may need to do a separate turn for blogs. This not only refers to the home page, but also includes all the inner pages (such as permanent link pages). Each URL must be directed to the corresponding URL with www.

5. If you change from one blog platform to another, the URL structure of the blog may change. In this case, turn each page address 301 to the new URL.

Basically, you need to be aware that your blog is conflicted with the basic SEO principles. The solution to these limitations is the distinction between common and outstanding.

Optimizing anchor Text

Anchor text to blog and general SEO as important, need to make full use of. Here are some details:

1. Make a link to the blog title and point to the permanent page. You cannot make the only link anchor text that points to a post a read full text or permanent link.

2. Use tools such as link diagnosis (http://www.linkdiagnosis.com/) or Linkscape (Http://www.seomoz.org/linkscape) to see who links to your site. Using these tools, you can see who links to you and what anchor text to use. See if you have a chance to ask the other person to modify the anchor text in the link. To make sure you have a good relationship with your partner, they will change the anchor text instead of deleting your links.

3. In the body of the blog post link to the previous related posts. Do not use "click here" or "previous" words such as anchor text, to use the anchor text with the keyword.

Links remain critical

Getting links and managing link weights remains critical. The ability of the blog platform to manage the internal link weights is limited, so this may require customized modifications to achieve. Luckily, there are some very good WordPress plugins that can help you.

First, you can use the tag cloud and the label page. The concept of a tag cloud is designed to assist navigation, but you visit a website with a lot of content on it, and if you just want to see what's most popular, you can quickly browse through the tag cloud. You can also use verb Another Related Posts Plugin (HTTP://MITCHO.COM/CODE/YARPP), related post plug-ins) to create cross links between related posts. This also allows readers who have just finished reading a post to easily read the next article. Another interesting promotion method is the 10 most popular posts. But make sure each post is linked with a keyword-rich anchor text link forward and next post.

External links are important to blogs. Here are some tips for creating links to blogs:

1. Develop relationships with other blogs to make them interested in your content, read your blog, and possibly even add you to their blog links.

2.trackback and comments usually do not provide a link that delivers weight, so don't do it for the purpose of the link building.

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