Talking about how to optimize the key words of the website

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How to optimize the core keywords of the site? The Core keyword optimization is our webmaster's first job, in the optimization of the current key words, you must understand what is the core keywords, and how to conduct the core keywords of the competition analysis.

Let's look at the two aspects of the optimization of core keywords

How to optimize the target keyword of the enterprise website

1, you can choose 2-3 words, of course, these 2-3 words are related to your company's products, as the core keywords of the home page, and then you use the definition word in Baidu Search, search results if there are a large number of bidding rankings, indicating that such a word is very competitive, do the first page is also very difficult, even if you have a full grasp can be done on the homepage, Can not be ranked first, because there are bids ahead, the user first saw is to do the bidding, instead of you, so the effect is not very good, or suggest you use these keywords as the basis, to find relevant keywords, that is, long tail keyword, these words are also very easy to do, almost no competition, the probability of user search is also very large.

2, these core keywords can also be divided into relevant regional long tail keywords, means, if your sales range is mainly in Beijing area, you can choose Beijing area to do, such as Beida Bluebird, Beida bluebird is the core keywords, can do Beijing Beida Bluebird, Beijing Beida Jade Bird School, such as the key words more goals, More clear, but also for your optimization to reduce some difficulty. and also for you to import more specific customer groups, to achieve a higher target customer conversion rate.

3, the site on the first page of each column, as much as possible to appear some target keywords, this is mainly to increase the density of keywords. For example, Beida jade Birds, to Beida as the core keyword, so many columns on the home page will appear with the North Bluebird related columns, such as "Beida Jade bird tuition, Beida Blue Jade Course, the North Jade Bird Network engineer" and so on

4, in the main column of the site to add some target keywords, we also need at the bottom of the site, footer, add a line of target keywords, and then the target keywords are done on the link to the home page. The goal is to add a "secondary navigation" to each page, preferably with a consistent footer for each subpage. We will be in the SEO optimization operation more detailed analysis of the production of navigation methods and precautions to improve the target keyword optimization effect.

5, add a new column, set up a two-level directory of blogs, BBS. Depending on the specific circumstances of the industry, you can use blogs or forums. Note: Must be in the level two directory important location, with the target keyword to do the main domain name anchor text. The main role of this column is to release some of the content related to the target keyword, content to appear a number of target keywords, while each target keyword anchor text to point to the home page. If it does not appear, but also to find ways to deliberately add some target keywords. Note here that the same target keyword, a page only need to add an anchor text point.

6, the release of information, the establishment of long tail keyword, adhere to is victory; SEO test is your patience, release a few content every day, each content must consider its long tail keyword, and for these long tail keyword good anchor text. More need to pay attention to the content of the target keyword location, the focus is on the title should also be able to appear target keywords. But do not deliberately to stack the keyword, the focus is on the content and content of the page with the target keyword related to the pursuit of nature, pay attention to the quality of the content.

Second, the flow station, how to optimize the core key words?

1, whether to do business station or flow station, in fact, many of the implementation of SEO is similar to this, the same reason, to determine 1-3 target keywords, the target keywords written in the homepage of the title and keyword tags, and then on the first page of each column to increase the density of the three keywords.

2, as well as corporate website optimization, to increase the main navigation and in the site all sub-pages Add "secondary", anchor text points to the home page.

3, appropriate to increase the external links, and related sites, especially the high quality of the site exchange links. For new stations, the exchange of links may be more difficult, you can take a self-reliant approach, the other place to build their own 1-3 of blogs, the purpose is to create external links to your site anchor text. Anchor text If all is the target keyword, appears to be wasteful, can also be long tail keyword, the focus is to constantly update the blog.

4, the flow station may be more content does not contain target keywords, you can deliberately to increase, but pay attention to a page to add a maximum of {does not contain the page at the foot of the secondary navigation}. As for the content of the traffic station, it can come from the ebook collected on the Internet, or the novel, the books are also good. Let the long tail keywords bring traffic.

5, a lot of traffic stations are simply copied reproduced, the vast majority of the identity as a garbage station. So, if you want your traffic station to get a better return, then you need to make your station look less like a garbage station. Also pay attention to add long tail keyword,

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