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Enterprise station has become an enterprise to publicize their main way, but most of the enterprise after the site, do not go to promote and optimize, or even six months are not updated once, so it is not good to publicize their corporate image. Today to talk about how to perfect to promote the optimization of an enterprise site. Divides into the new station and the old station two parts to say!
The first part: How to optimize the promotion of the new Enterprise site.
1. Fill in the content of the website. Corporate websites are different from other websites. So content update to the enterprise itself. For example, update the company's latest dynamic, the latest activities of enterprises, the development of enterprises and so on. Find a good soft master to write. Let the user come in quickly understand what the enterprise is doing, the advantage is what on the line.
2. Submit to search engine. Submit your own Business station address to the major search engines.
3. Distribution of the inner chain. This is the time to develop the website to the website construction company request. As long as the inner chain unobstructed.
4. The construction of the outer chain. Corporate web site do not blindly to pursue the number of chain, to pay attention to quality. Because if a lot of hair outside the chain, itself will cause a bad image of the enterprise. suggested that the enterprise website outside the chain does not choose the Forum. Can use the enterprise's own advantages to ask the platform and Baidu experience, answer the user's questions and share experience, this can enhance the image of the enterprise. You can also go to classify information to leave the contact details of the enterprise station. can also build an official blog, blog posts and enterprise station articles synchronized updates.
5. Links. Enterprise Station links, of course, to find the relevant enterprises to do friends chain, do not pay attention to quantity, quality is the most important. Don't make your own business station into a link factory.
6. Pay promotion. Can spend some money to do Baidu brand promotion, so that more people know their own enterprise station, pay promotion can quickly enhance the visibility of the enterprise.
The second part: How to optimize the promotion of the old Enterprise site.
The old station here refers to the collection of bad, the weight is not high, small flow of the enterprise station.
1. Check the station. Be sure to analyze site problems carefully. Come up with a concrete plan. Key checks: Inside chain, outside chain, content, whether there is cheating and so on. After the establishment of the site, the internal problems of all one-time solution, a little bit do not leave, is the site more reasonable and more standardized.
2. Re-layout of keywords. Re-plan the keyword strategy, and select more favorable keywords for website development. Then change the site title, keyword, description, etc.
3, high-quality content. On the basis of the original article, write a completely original article update. Attract spiders crawling.
4, link to rearrange the links. Because it is the old station, in order to solve the problem quickly, it is recommended to buy high-quality friends chain, to find the station link less, the weight of the site to do.
5, outside the station to promote a large number of development. Different from the new station. Old station to do a wide range of promotion outside the station to attract spiders to crawl as soon as possible. Method is not said. Nothing more than that.
In fact, an old station, as long as it is not too bad, more than a new station better. The rankings will be faster and higher than the new stations.
Whether the new enterprise station, or the old Enterprise Station, the ultimate goal is to promote enterprises, maintain corporate image, improve corporate visibility. So no matter what method to promote optimization, do not cheat. Because that can quickly get rankings and traffic, but also in the same move stone to their feet. Hope that enterprises can make good use of their own hands of the site, I believe that the site can also make a huge contribution to the development of enterprises. This article is the original article, reproduced please indicate the source (Hefei website optimization: http://www.ec0551.com).