Talking about how to optimize the website keyword of webmaster

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How to do a good job of website keyword optimization? This is to do SEO optimization needs to understand familiar problems, and is seoer every day must do one of the lessons. Below for you to summarize the Site keyword optimization of the three major steps: keyword selection, keyword density, keyword anchor text.

1. Choice of key words

(1) Brand keywords

What is a brand keyword? Brand definition: Product (category) nameplate, used to identify products (category) or service identification, image and so on. Brand it is the need through a series of marketing and promotional activities, the formation of a customer in the heart of a perception of the image, so that their products and competitors to distinguish between products. The role of brand keywords is also in this.

Let's take a look at the illustrations to illustrate:

Dunhuang Network, Foreign trade and business-to-business Keyword index contrast chart

But those who do foreign trade business want to know about the foreign trade information will be in the search engine search keywords foreign trade; or people who want to do foreign trade business on the Internet, they will search for business-to-business keywords, while the Dunhuang Net is an online transaction as the core of business-to-business small foreign trade wholesale platform. Why the key words Foreign trade and business-to-business search in the past few years has a higher level, but, the Dunhuang Net search volume from 0 to now about 8000, than the key words foreign trade and business-to-business search volume is higher! Because we want to do foreign trade business will think of the Dunhuang nets, so, they will search Dunhuang nets, this is the brand keyword!

Brand keywords are mainly located in the name of the site. Your site name may not be relevant to the content of your site, but it doesn't matter, and when your content is familiar to users, more users will search your brand keywords instead of keyword searches.

Xingping's 4399 Small game site is a good example!

4399 and Small Game Keyword Index contrast chart

From the 4399 and small Game keyword index, we can observe that the user from the beginning of the search for small game volume is much larger than 4399, to the amount of search gradually flat, and now the search volume is exceeded. Make 4399 has become a small game of a brand, and 4399 is the brand Word!

(2) Keywords related words

What is the key word? Related keywords are the keywords that users search for. Let's take 4399 games as an illustration. 4399 Web title is "Small games, online games, two-person games, 4399 small game Daquan-Www.4399.com China's largest gaming platform." Want to play small game users are likely to search the keyword "small game" "Online games" "Two-person games", these are users will search the relevant word keywords. These related keywords are not only our site's main keywords, but also need to do a lot of anchor text keywords.

(3) Long Tail keywords

What is the long tail keyword? The long tail keyword is not the website target keyword, but can give the website search traffic key words. Long tail keywords tend to be longer, like phrases, and sometimes a sentence. Long tail keywords mainly exist in the content page, not only the content title, there is content. In some have a large number of long tail keywords of large and medium-sized websites, long tail keywords can bring a lot of traffic to the site. Believe that the long tail keyword to the majority of the webmaster is already a cliché! However, we cannot ignore the importance of long tail keywords. Collect the long tail keyword of the website, make the long tail keyword strategy is a website survival fundamental.

2. The density of the key words

We all know that the higher the frequency of the keywords in the Web page, the search engine will think that the content of the page and the keyword relevance is very high, so that the Web page will be easier to search the keyword ranking more forward. And how much is the density of the keyword appropriate? Many seoer have their own answers, 2-8%, 3-7%, 5% or so, below 10%. For the density of the keywords everyone is a bit more to cater to search engines, and forget the user experience it? In fact, Seoer in considering the site home page, column pages, content pages of the density of keywords, should be considered when the search engine should also pay attention to the user experience more conducive to the establishment of their own website brand. Therefore, my suggestion is to consider the density of the Web page keyword, more to think from the user's point of view, so that users have a better experience.

3. Anchor text for key words

As seoer should know the importance of anchor text. Keyword plus hyperlink, is an anchor text. When websites on the internet appear with lots of keyword anchor text pointing to your site, the equivalent of a search engine launched a vote, this keyword who gets the most votes who can be ranked in front of the site; everyone voted for your keyword so that your site can search the keyword when the user Your site can be more forward. Popular point, is to the site to do a good job in the chain outside the chain optimization. In order to better do the anchor text of the keyword, we suggest that when you do the site to the site home page, column pages, content pages to do the anchor text record of keywords, so conducive to their own site inside and outside the chain when you know the link that URL.

Do a good job of website keyword optimization needs to do the choice of keyword, keyword density, key words of the anchor text of these three steps to optimize, seemingly simple, but, this is the webmaster must persevere every day to complete the work, so that your site will have a good ranking, to gradually form their own website brand keywords. Reprint please keep the source nanning SEO optimization! Thank you very much!http://seo.5dcm.com/nnseo-guanjianciyouhua.html