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1. The necessity of enterprise website construction
If an enterprise has its own web site, it should make full use of its existing information a few other resources, and put the specific content into the site. The benefits of establishing a website are:
(1) Promote the enterprise image;
(2) is the enterprise has the network communication ability;
(3) Can introduce the enterprise and enterprise products in full detail;
(4) can keep close contact with customers;
(5) Can establish business contacts with potential customers;
(6) Can reduce the cost of communication;
(7) can use the website to get the customer feedback information in time.
2, the basic structure of website construction
A typical complete enterprise website (Web site) consists of the following major components:
(1) Home page is built on the corporate web site, the release of advertising, information carrier. If the domain name is an enterprise on the international Internet "hukou", then the Enterprise homepage is representative of corporate image, on the international Internet access to the "business card." The homepage is also called the Enterprise's image page, is the online enterprise's façade, it gives the visitor leaves the enterprise the first impression, therefore its design is very important to the entire website, the homepage includes: the Enterprise name, the mark, to the website content carries on the simple effective navigation menu or the icon, Highlight the most important news or modify content, as well as customer contact with the company address, etc.
(2) The Product page product page uses the information stratification, the layer refinement method displays the company product or the service;
(3) The Customer Support page is used to provide customer information help, or customer feedback page, such as message board.
(4) Contact method
3. Website construction process (e-commerce)
To establish a website first must give it a name (domain name registration), and the Enterprise Domain name registration, domain name resolution, such as the advance work completed. Then start making the website. In general an enterprise's Web site has the following several steps:
(1) Website planning: To determine the site service areas and site services, clear the site to provide those services, and then do the site planning work;
(2) registering the domain name;
(3) Renting the Internet link to a network Service (ISP), i.e. renting a virtual host and network access, dialing or broadband;
(4) Making the Web page of the enterprise;
(5) Testing and evaluation;
(6) Maintenance, update.
4. The management strategy of website construction
(1) Construction stage: Web construction strategy and target;
(2) Link stage: Links with other companies to enrich the content of the site, but also to bring a certain amount of advertising revenue;
(3) Multimedia stage: Adding a strong visual effect and hearing effect to the page;
(4) Database stage: Adding database application to Web page, providing interface between Web and database, which is especially important to update data frequently;
(5) Interactive stage: To obtain feedback from users on the site, to answer customer questions and so on.
(6) Further improvement stage:
5. Web Page Design Process
Basic principles of Web design
(1) The homepage should have the icon of enterprise logo;
(2) The download time of the homepage does not exceed 20-30 seconds;
(3) Choosing a good ISP service provider;
(4) The Enterprise website is regarded as the "terminal" of the information;
(5) easy to navigate. Navigation can be used in a variety of ways: menus, buttons, icons, highlighted text;
(6) Bogey too long page.
The basic method of homepage Design
The first step in the homepage design is to determine the theme of the site. Identify Web pages that help you develop both unique and consistent styles. The subject of the website is closely related to the product of the enterprise. Another major factor is color selection. Color scheme is a part of the main body, it can clearly reflect the company's products or services have the tone. To determine the color mix scheme, follow these steps:
(1) Set background color: not suitable to choose bright colors, white background is very clean, and can display a variety of colors, so that any page with a fresh feeling;
(2) Set text color: Default black, white background black word looks very monotonous, but it is difficult to find a suitable color;
(3) Select link color: Change the default color of the link to make the viewer not feel dull.
In summary, the homepage design should note the following points:
(1) The subject is clear and prominent;
(2) different;
(3) Create a menu bar that provides concise navigation to key pages.
Product page creation
Product page creation is mainly to grasp the product catalog hierarchy and navigation methods, product catalog design ideas and the entire site structure of the idea is consistent, are from the summary to the detailed hierarchy. The first step is to tier them in detail, placing them on pages of varying levels of detail, allowing users to find the information layer that best fits their needs from top to bottom.