Talking about how to promote e-commerce website from website activity Marketing

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A new site in the optimization of the content of the premise is to rely on a large number of promotional methods to increase the site traffic, improve visibility. Generally speaking, the daily basic promotion includes the question and answer platform, the net picks, the soft text, the friend chain, the forum and so on method, but the website promotion is one of network marketing content, but is not the network marketing all, this needs with other network marketing activity unifies. Marketing activities can not only help the site to increase popularity and visibility, but also for the site to bring some profit. This is particularly reflected in the trading platform Web site, how to use the activities in the station in the site operation of targeted is we need to think about the problem. Now on the procedure supermarket as an example, to talk about the promotion strategy of activity marketing.

In the event of marketing, the basic planning plan is necessary. Planning scheme, the need for their own site advantages and disadvantages of positioning. For example, the program supermarket is a domestic first focus on software transactions E-commerce platform. Its advantage is to have a professional strong national initiative software products intermediary trading system, so that the buyers and sellers in the pre-sale, sale, after sale can be protected by rights and interests, thereby reducing trade friction, in the customer base can be a good reputation. Due to the broad prospects of the software industry, its development also has great potential. But its biggest disadvantage is that the website launch time is not long, still lacks certain popularity. Moreover, there is no open enterprise, the user mode of operation is relatively single.

In addition, in addition to the above analysis factors, but also in the characteristics of the site, development opportunities, potential threats, opponents in the context of detailed analysis and research, these are the formulation of promotional strategies of the comprehensive conditions. According to these aspects of the situation analysis to weigh the site's operational activities is appropriate to the theme, whether to "seek truth from facts."

When the above points are in place, we should start to develop the promotion strategy. Generally speaking, E-commerce website promotion activities are to promote the way the site brand, and the convergence of quality products for market research. So in the end is the choice of efficient economy or fast and expensive promotion principles, is entirely in accordance with the activities of the budget plan. Program supermarkets in accordance with the economic and practical guiding principles of marketing planning roughly divided into three large chunks:

First of all, optimize the content of the site, the merchant into the function and the ordinary seller function distinguish. According to the overall plan of the activity, the schedule of activities is divided into different stages, and the completion time is accurate to the day. Optimize the content of the site is the premise, perfect e-commerce function to attract businesses. This requires the site in the original function based on the advantages and disadvantages of the same industry site to design new features, refine, all the advantages and characteristics of the integration, including pre-sale and sale of both rights and interests of the security issues must be taken into account, so that their own web site more cohesive and attractive. The establishment of a good business store function and service after the need for art development. The development of the page must take care of each function, in the original web site style of the reuse, reference to domestic and foreign e-commerce network of some design pages, rearrange the mix, to the buyer and seller to bring the best visual effects and quality experience.

Secondly, according to the size of the positioning analysis of customer scope and potential customers. According to the activity location of e-commerce network to determine specific customer objects. For example, the program supermarket positioning software platform for small and medium-sized enterprises, and it needs to recruit OA software vendors, then the size of the manufacturers to be positioned from the registered capital, size, plant area and other factors to consider. And then from the area of customer range, central China, South China, east China, north China, these areas meet the requirements of the manufacturers, and then the company's relevant information all enumerated. The selection of manufacturers to communicate and contact and highlight the advantages of the site and potential benefits, so that manufacturers can successfully accept the site to throw the olive branch.

Again, according to the manufacturer's acceptance will to adjust different programs. If the manufacturer accepts the entry, talk about specific activities and open up a dedicated channel. If the manufacturer does not have the intention also not to give up, you can politely keep in touch with the other side and leave the email address, send the relevant information of the activity. It should be noted that in the communication with the business is very important to communicate, how in the shortest possible time to introduce activities and businesses that the benefits and make the other party successful acceptance is the key to communication.

Of course, just doing this is not enough, every step of the activity is to be carefully planned. This is just the general framework of an activity program, and its successful operation must be exhaustive. The details of all activities, including follow-up issues, should be resolved according to the specific problems in the operation process, and timely adjustment of the plan and experience is very important. This is the necessary condition for the operation of the activity.

Author: Dingtaisa

Original Load Program supermarket network http://www.cxcs.com.cn

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