Talking about how to promote marketing of hospital website

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In today's era, the marketing war is a beacon of smoke, everywhere is the war, in that customer traffic narrow bridge, each road hero launched the fight, creating a series of marketing methods, including three-dimensional way, pay in Baidu to promote the way of free medical treatment, and even direct a large amount of publicity funds to Baidu bidding. The pros and cons of each of them are very clear, as to what kind of way to see the hospital at what stage. Now talk about my own views on hospital promotion:

First, to value the strength of the site

What is marketing? marketing is simply a way to gain growth and profitability in your customers. After some experts found that some strong marketing sites have common characteristics: the core of outstanding, all customer-centric. If the hospital wants to do the network promotion, the strength strong marketing website is the first choice. In the hospital marketing, should fully consider the face of the group characteristics: education, economic base and so on. Generally speaking, the more knowledgeable people, the lower the degree of trust in the hospital, which requires marketing staff to spend a lot of effort to persuade, so the page set on the site also want to spend the mind, to tightly around the theme of more fuss: detailed introduction of the relevant departments of strength and disease knowledge, more examples, set resolving column, Tell the patient that the doctor will not tell the insider, etc, get a better access to the distance between the closer. And in the home, to more detailed introduction of hospital strength, not to increase the burden of patients to see a doctor, proactive, pioneering and innovative, to create a high level of professionalism, high level of service, high level of medical ethics of the three high health care team, while setting up feedback information plate, online timely response to the patient's consultation, increase interaction with patients, If the conditions allow, you can also consider setting up a 24-hour advisory desk, such as QQ, 24-hour phone call, and so on, increase interaction with patients.

Second, soft Wen marketing is to protect

Soft Wen is the killer of marketing, a good soft wen often have a sympathetic chord, played to one or two of the effect of the heavy, a soft text often counterproductive, increase the other person's distrust. is more evident in the hospital website. Union Hospital in this respect to do very well, the news of the website Strictly screened, resolutely put an end to false reports, truthfully collation of relevant information, interviews with clinical experts and patients, made into manuscripts, and through the person in charge of the audit after the publication, achieved gratifying results. In addition, the hospital attaches great importance to the cultivation of hospital culture and Mold hospital brand, it published the number of clicks and feedback is very large, especially in infertility, the introduction of a lump-sum activities, to dispel the doubts of patients, another series of related news on the Internet widely reproduced, achieved the desired transmission effect.

Third, innovation is the way of marketing survival

Now the means of network promotion are diverse, a hospital in the network to promote, to introduce new, and micro-blog, mobile Web site, these fresh things can be added to the hospital network promotion, mobile Web site convenient and fast, rich content, can timely access to information, micro-blog update speed, social ability, listeners listen easy, is a cost-effective way of promotion, but also the main consideration of the hospital network promotion.

In short, the network marketing methods, although diverse, but the essence of success is only a little, do a good job content. Instead of racking their brains to do all kinds of marketing, but rather slow and steady, do a good job of their core. In the hospital website, the promotion should tightly revolve around the theme, takes the customer as the center, chooses according to own situation to be suitable for own marketing way, forge ahead, certainly will have the repayment. Please remember that the best for their own, no matter how windy the road, rain, there will always be a successful day. This article A5 the first, reprint retained author Link Yoga Community, bbs.hpyoga.com Thank you for your cooperation, I will continue to high-quality articles to return to you.