Talking about how to promote software products through Internet

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Mention software sales, I feel quite deep, because I know the programming technology, wrote a lot of procedures, but really for their own creation of little value. Half a year ago in an E-commerce company, saw their clumsy promotion method, so feeling and hair, wrote a Amoy Baoqing hair software, this kind of software by Taobao shop owner's favorite, so, began my sales career.

Through the Internet to promote software products by means of the following several aspects summarized as follows:

Product naming, website domain name choice

A good brand name will be constantly recognized by consumers, accept, so their products, must have a good name. I am running a group of Ali Wang Wang Group software, consider to also develop other products, so the software to "hundred" for the prefix named, the software is named hundred-percent Ali-want mass, the product will also be named for hundred-percent for the prefix named. Software has a name, below to talk about the choice of the domain name of the site, the choice of site domain name must be easy to understand, preferably less than 8 characters. Domain name I chose the http://www.100qunfa.com, the name of the software and domain names have a certain correlation, so that you can deepen the impression of users.

Second, the website SEO optimization

promote their own network of virtual products, through SEO optimization contributed to a large proportion of sales, especially in the initial stage of the site, almost 80% of the flow from the search engine, so be sure to do a good job seo. SEO optimization premise, should pay attention to the keyword analysis, summed up the user search for a larger number of keywords, such as hundred Ali-want bulk mass device core competition keyword is "Wang Wang Group", "Amoy Baoqing hair", so it is necessary around the "Wang Wang Group", "Amoy Baoqing hair" to expand more relevant keywords. We can search through Baidu Index related keywords, and then targeted to optimize.

SEM Search engine Marketing

1, pay-per-View ads

First to introduce Pay-per-click Ads, Pay-per-click advertising is the most common form of online advertising. This method is expensive, but it works well. For example, Sohu and Sina home on the banner ads, usually this form of advertising fees are: Starting + click on the number x per click of the price, and each click on the price of 0.30 yuan. To provide Pay-per-click Sites, there are major portal sites (Sohu, Sina), search engines (Google and Baidu), as well as other large browsing sites, such as the provision of software downloads Huajun and so on.

2. Bid ranking

Reasonable use of competitive ranking services for the promotion of products is also very important, for the fierce competition in the key words, through Baidu, Google's bid ranking services, to obtain a higher ranking.

Iv. dissemination of information

Conventional methods: to the well-known software download station to release their own software, such as the sky, the special, extraordinary, Huajun, green Download Station, in short, a large quantity favorably for the principle.

Alternative methods: Software renamed XX software cracked version, to crack version of the release to the major download station (software or official version, did not do a crack), so many people will think that the software is cracked version, will be reproduced to their own website, using this way, the release of the software reprint rate will be very high, to achieve the effect of viral marketing. Note: This method is only discussed, according to their actual situation to decide whether to use.

Five, Baidu entry creation

When we search a keyword in Baidu or Google, we will find that the entry of Baidu Encyclopedia always appears in the front position, so the weight of Baidu Encyclopedia is very heavy. If we can use these terms to do some promotion, that will give their own site to bring very considerable traffic and sales transformation, add Baidu entry specific operation process please refer to: http://blog.sina.com.cn/s/blog_4d964a910100jj61.html.

Vi. Agency mechanisms

If the product is just their own promotion, perhaps because the promotion is not enough to reach the expected sales effect, so you should use the strength of others to help their promotion, here is related to the "Software Agent", the software agent mechanism has many benefits, detailed access to relevant information.

Vii. Word-of-mouth Marketing

Network Virtual product sales, Word-of-mouth distribution is very important. Site operation in the early days, you can find that most of the traffic from the search engine, most customers are also through the search engine to know their site, but when the promotion has a certain scale, it is not difficult to find that many customers are introduced to the people. So do marketing software promotion must do a good word of mouth marketing, good word-of-mouth marketing method is nothing but the following: Good products, good service, good after-sale.

Eight, do a good job of anti-cracking

When it comes to cracking, I full fire, the software since the operation, each upgrade a version has been a certain station cracked after the website, for illegal sales. Crack is very immoral behavior, so to crack behavior and fight in the end, here, I introduce several commonly used to prevent cracking means, I hope to help.

(a), through the Optimization program code, to prevent the other side cracked, such as self-calibration, encryption, code, such as dark piles.

(ii) Protection of their rights through legal means

Network Piracy special Governance "sword net action" activities, I believe many people have heard slightly, we can take this opportunity to report related sites.

Finally need perseverance, perseverance, our predecessors said: Do not accumulate bujikuibu, no even thousands of miles, do not accumulate small flow, no to become Jianghai, do anything to have an accumulation of the process, in this process, can adhere to the last, is the most valuable, I believe that through continuous learning, hard work, will win the final victory!

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