Talking about how to promote the establishment of network brand in network promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

On the basis of ensuring a good product, the formation of network brand can be simply summed up as a, that is, to strengthen the unified image, constantly repeat the display in front of the user, we advertise are to achieve this goal. How to promote the establishment of network brand in Network promotion is also a goal that many construction stations want to achieve.

First of all, corporate web site as far as possible to follow the company's original VI design, why try to, after all, there are many companies in the early stage does not have a complete VI system, or the original logo does not have too many design and visual components, more outdated. And at this time the establishment of the station enterprises have a high expectation of website construction, at this time we have to consider how to combine the problem, and let the construction station enterprises to do a set VI system is not realistic, so the site design must consider how to integrate the original company logo, slogan, brand name and even domain name. These external manifestations are the basis that users can use to identify and differentiate. Once the form of these signs is determined, it is best not to easily change, regardless of line on the online to continue to use, and constantly strengthen this image.

Then we in the network marketing How should strengthen and continue to show promote network brand establishment?

From the website design, said the company's logo and slogan should appear on the company's website all the pages, and should be in the Web site fixed position, the site color, layout style, should be consistent with the company logo style.

The promotion of the network advertising design should deliberately highlight the company logo or name, although the Web page shows the advertising click rate is falling, but because the visual impact of the display feeds and coverage, deliberately make the site feature logo in front of potential users constantly appear, even if there is no click, no sales, But deepened the corporate logo or slogan in the user's mind on the brand impression.

PPC Search Bidding is one of the channels of network brand establishment. PPC is Pay-per-click, usually not popular hits are relatively low, then the network ads show more than the number of clicks, and show no pay. So in PPC advertising design, sometimes you can consider to display brand image as the goal.

In the mail promotion, the sender name should contain the name of the enterprise, the end of the message should also have the company's logo, corporate slogan and Web site. Forum Marketing can also strengthen the network brand image, in the relevant industry forum, enterprises may wish to arrange several representative of the official members of the enterprise, specifically to answer the forum and the company's products that the problem and post. When these members help other members to solve problems and gain respect, the enterprise's network brand is also imperceptibly strengthened.

How does the creation of the soft article strengthen the brand image? Emphasis can be placed on strengthening the company slogan and corporate philosophy! In the Internet publicity, advertising, the credibility of the weakening, soft wen is different, a good soft wen will be a large number of reprint, more importantly, it can virtually improve the trust and visibility of enterprises, On the website, especially on the major portal site to see A or several reports about a company, in the client's psychology will have a sense of security and trust.

The above is only the network promotion process to promote the network brand part, in various network marketing means we do not simply for advertising, but also to the brand to promote the combination of them.