Talking about how to use the Internet popular news events to promote the site

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We all understand that as an optimization of the basic quality of personnel, the key point is to have a certain sense of things and analysis capabilities, especially on the internet some of the occurrence or the occurrence of the news events of concern and insight. A hot news event will immediately associate with the industry in which they are affiliated, hot news events are popular because of the attention of many people, the use of these popular news to promote, often get a good positive effect. The following author is simply to share their own is how to use popular to carry out the promotion of the website.

The hot news is the recent occurrence, has the social influence, can attract the user's attention, simultaneously has the certain influence scope news event. We need to keep an eye on the news events that happen every day and grab useful information from them. We can use Baidu search the cloud list, through the above real-time hotspot and 7th attention to find the most recent search volume of the keyword is what. But some of the most popular keywords we need to avoid, the reason may come from the relevant policy. The author thinks that the principle that we choose the hot news events should be people-oriented, follow the popular, no political implication, in line with the interests of the vast number of users, such news events can be more conducive to our promotion.

Find Hot News

How in the daily mass of news information can "prairie fire" of the spark, do the original behind the second original, do the relevant content optimization after the release to their own site, wait until the relevant news events heat up, the user flow will naturally come in droves. If you find the news event is new and hot enough, the exposure rate is not high, you can directly in the news to join our link immediately released, the key point of preemption point of time.

Second, the organic combination of news events to promote

When we find relevant news events related to our industry, how can we combine our websites with hot news? This is the key point. To give a simple example, if the author is to do diet pills, and we know that women's postpartum weight gain is the most common, how to lose weight after the postpartum is a concern for every female friend, we can use such as small s pregnancy, small s production son, small s postpartum comeback and so on entertainment news to organically combine our website. (Of course, to remind you, do not promote the promotion, fabricated some untrue news to deceive readers.) )

Third, create hot end keywords

For example, the entertainment news just appeared today, "Feng Zhi compound", we can look for or create hot long tail keywords such as: Feng Zhi compound? | Feng Zhi paving compound | Why Feng Zhi compound and so on, at the same time we can also combine the recent hot news, the two keywords effectively combined; As long as the people in the network have not done or do less, you can set up, and then write the content of the relevant keywords.

Iv. Integration of news events

Why the news event is "hot" is because it has a certain topic, and the topic is generally not just limited to a point. Human beings have great curiosity, want to know all kinds of things they do not know, all kinds of so-called insider gossip, even if some content does not exist. As a webmaster, our goal is to meet the needs of visitors. Therefore, we need to collect the story of relevant news events, the integration of these news events to meet the appetite of the news event content.

V. Comments on related news events

When we organize and release news events, you should also fit into your original content. You can also be more detailed, persuasive comments on these hot news. Of course, the premise is that visitors will not be excluded when reading your opinion, but most people will have a certain mental resonance. For example, the previous stage has been a very hot TV series "Huan biography", there is a gynecological medical station is very good with the help of this one of the TV drama to write articles, the author of the TV show all the Red Palace of the gynecological diseases and treatment of a specific analysis, and then compared with the modern gynecology and medicine technology, A good combination of hotspots and sites. Of course, this requires you to have certain professional skills.

VI. Promotion Platform Selection

For news hot Events We can use all our resources and promotion platform to promote, blog, microblogging, QQ Group, Baidu know all kinds of questions and answers platform, classified information network and some portal sites. We take QQ Weibo as an example, QQ microblogging activities have a "QQ entertainment interaction" plate, the activities launched here are free of charge. Now micro Bo can be said to be the most fire promotion platform, therefore, we must be in the hot news just appeared to attract visitors to the real-time commentary activities, using the power of micro Bo to better promote our site, improve the flow of the site.

In short, for the use of popular news site promotion, we can simply use a word to express, that is must cautious, the pursuit of aging. I hope this article can help you to better use this method. This article by the generation of graduation design http://www.bycxlw.com/webmaster original, reprint please bring our address.