Talking about how to use the medical website to promote the marketing with crooked

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

YY is a free language software, often to play on yy friends will surely find that now YY has become a marketing platform, some SEO training institutions to use YY platform to teach, in fact, also promote their own services. Not only is the SEO industry, I think other industries can also be in yy marketing promotion, such as medical sites. Medical industry is very competitive industry, so many medical professions have to do Baidu bidding, because those keywords competition is too intense, want to use SEO to get a lot of traffic, tell the truth more difficult. Medical site operators are also trying other promotional methods, and YY compared with QQ, YY can be free speech chat, and do not need any input, very suitable for some lectures, training and other promotional forms. In fact, many hospitals will do some free lectures, such as the promotion, but now just moved offline to the line, then how to operate it? The author concludes with three steps:

First: Organize and collect the contact information of potential users

Medical websites are sure to have a lot of patients consulting online doctors, these patients are potential users of the site, the key is in the consultation time to ask users to leave a contact, can be QQ number, mailbox, mobile phone number, may be this step is not so easy to implement. But the author thought can explain to the user, for example: recently this site will hold a YY online exchange, welcome to attend, there are small gifts to send, you can also give yy listen to the user some concessions. In addition to collecting user data from its own official web site, you can also collect more potential user information from other platforms, but the easiest way to do this is to collect existing data, which in the past certainly had a large number of patient data, including, of course, patient contact details. In fact, to carry out such activities for patients and hospitals are beneficial, hospitals can use this to promote their own, patients can learn more information about the disease, learn how to do to prevent.

Second: Activities should be targeted, pay attention to listen to the voice of patients

There are so many kinds of diseases that there is no way to cover them all, so activities have to be targeted and a subject to be identified. For example: Stay away from diabetes, teach you how to live a healthy life, so for diabetes patients to develop a YY online patient exchange, the advantages of the network is convenient, and no geographical constraints. If it is offline activities, I am afraid that only the city's patients can come to listen to, other places of patients to attend lectures is too inconvenient. It is worth noting that such activities to listen to the voice of patients, seriously and carefully help patients answer questions, but not become a training teacher in lectures. As the saying goes, the doctor's parents in addition to the advanced equipment, medical ethics of doctors is also very important, only so that patients can trust doctors or hospitals, of course, can be in the conversation by the way to recommend the hospital's official website, to encourage everyone to use the site's online consulting services, which also greatly facilitate the patient counseling, It also relieves pressure on hospitals.

Third: Activity is best not with too strong utilitarian

Although this is a planned promotion of marketing activities, but it is best not to have too strong utilitarian, the hospital is the place to save lives. Users or patients are very difficult to accept those obviously hype the promotion way, especially for the medical industry, should be from the patient's mentality, the patient's trust in you is a kind of pressure and responsibility, try to help the patient is the ultimate goal of the hospital, of course, this said a little unrealistic, after all, the hospital also needs to be profitable. And now the medical industry competition is so fierce, but then said back, really for the patient to consider the hospital or doctor must be able to get the patient's trust. The patient's good reputation is the best, the most effective way to promote, on the contrary, those obviously with utilitarian promotion can only make users tired. Medical industry is a special industry, but also a very sensitive industry!

Finally, the author summed up: the use of YY marketing has a lot of advantages, including low input costs, etc., the medical industry to do Baidu bidding investment can reach a hundred thousand of, or even hundreds of thousands of, according to the author of a hospital a year to do Baidu bidding hundreds of thousands of phone calls are very common. But the real effect is not known, most of the current medical industry is not lack of SEO personnel, the lack of the site operators and marketing staff, leaving Baidu site there are more survival opportunities, investment and effect must be directly proportional to the medical industry needs to integrate network Marketing!

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