Talking about how to write the articles that users like in the medical website

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Do the medical industry SEO know that the conversion of the user is our ultimate goal, and want to convert users to effective consultation can only rely on the content of the article, only when the user read the article feel that they have found what they need, users will click on Business Consulting, so the medical profession, the quality of the article is the most important. So how can you learn from the user's favorite article?

Thinking of the user is the right way to write the article

User one, I don't want to see the tedious content of long-winded

The users of the traffic medical website all harbor a more anxious heart, hope to find a way to cure their own disease, long text content does not make any sense, will be enough to read your lengthy reading several pages, monotonous text can not retain users, even if your writing how to highlight.

Usually the way to solve this situation is to add some pictures appropriately, at the same time must be ready to describe, otherwise Baidu is unable to discriminate, there is only a blank content. At the same time, simplify the content, just want to express the title of the information to do a brief introduction, and then appropriate to insert their own marketing content, we should pay attention to color collocation and guide The nature of the statement.

User two, I am accustomed to rough reading

Many users are the first-level or two-level headings that focus on the article. First from the content of the title outlined to find the information they need, when found that the title is the information they need to read the article carefully, many people are trying to transform the user is the most important is to increase the guide statement, in fact, the title is the best guide statement.

The title of a lot of writing, the medical profession is generally "conventional" and "popular science", many people think that write medical articles must be serious and rigorous to write authority, this is true, but it can not drive the user's active browsing, click the active nature of the consultation. The best of both worlds is to create a media coverage section on the home page, and some news stories about health care are published in humorous words as articles, because from my own http://www.csnanke.com/this site, the conversion rate of the media coverage column is the highest.

User three, I just want to see what I need

In order to ensure the content of the article, we often add some relevant content to enter, such as the treatment of XX diseases need how much money? Because the hospital treatment costs are more expensive, the article can not really appear treatment costs, so we will always add "inspection fee Introduction", "Treatment fee Introduction" These content, these useful?

We might as well simply write a lower price, and then add a specific fee to see the condition, the effect is better, if you have to guarantee the word number, not as a "how to reduce the cost of treatment" title, which can also be inserted in some marketing content.

Write an article, but to write a user like the article is not easy, especially in the medical industry, is basically the same content, just to meet the Baidu included to make some changes, so here again mentioned innovation, although innovation is really difficult.