Talking about: In-depth study of user promotion keyword ranking

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Seoer for a long time, should be very sensitive to the user this term, then users will affect the ranking? If so, how does that affect rankings? The user experience is relatively virtual. Everyone has been emphasizing the user experience, then in the optimization process, the user search process, the user has a motive. First to understand the first user search requirements. What needs do users have? What do they decide on our site?

For example, if users search the computer blue screen How to solve? Where is the user's motivation? The first one to find the reason for the blue screen, the second find the answer, find someone else to fix. In general, a lot of people will take the reload system, but a lot of people will not install the system, then in the process of producing 2 kinds of requirements, one is to find a blue screen method, Xiao Long just said the reload system is also a kind of, the second is to find someone to repair, this is to seek friends the latter directly to the computer city maintenance. All the requirements of Internet users are divided into three types: data needs, information needs, transaction requirements.

If users want to eat pork, then will search braised pork how to do delicious? This also belongs to information demand. Another example is the word oxygen generator, when you want to know the price of oxygen generator, it is information search, but behind the demand is to have business needs, can also be transformed into a demand for transactions. What is the difference between the transaction class and the information class? How to judge? Will the user searching for this word form a deal? If it involves a transaction, it is a transaction type, if it is simply understanding and not buying, it is the information class. Baidu daily Information class search 90% trading category of search, 10% in Baidu search every customer, Taobao, search day to reach 1.4 million, why users do such a search.

1, the word in the major media to promote the brand to form such a search

Now everybody knows Jingdong, that is called a overwhelming!

2, know the existence of the brand but do not remember the Web site

Chinese people generally do not like to remember the Web site, because we all like typing, directly to the search, unless it is contact with the Internet relatively long people will remember some of the commonly used Web sites, directly into the site entry.

Taobao search from Baidu, this search demand for a strong purpose, to the fixed site, this word has done no sense, although the word flow is very large, but this is the brand word, we all know this brand, will form a brand search. So what's the good word? What kind of word is it? Usually this word is difficult to bring traffic. First of all, do the trading class words, do a good job after the information class, if mixed together, or not categorized, will lead to a very long ranking time.

Research users, the search engine users first purpose is to let everyone in the choice of words, orientation strategy will not go the wrong way, such as a mobile power flow of 2000/day, but his daily turnover of 2 single, a day to earn 20-30 yuan, this is the user did not study thoroughly caused.

First, research the user's search needs

Do you usually open Baidu? Is there anyone idle to open Baidu to hang out? When everyone is idle will open Jingdong, Taobao, Micro Bo? Sure, why? Actually, I don't know what to buy. What is this demand? Browsing requirements can be categorized, one is the target users, the target users open Baidu is there a goal or no goal? Of course there are goals. The purpose is simple, Taobao is a goal, but do not know what to buy, there is no goal.

When the site has half of the target users, half are not target users. Such a site's keywords how to layout, Baidu has the target user is 100%, its design is very simple, a simple search box, and see the next Jingdong, there is a goal and no target ratio is about half. Different people have different behaviors, and if you want to buy a laptop, most people will buy a Dell notebook. If you do not know what brand is good, it will be filtered through the navigation notebook.

Beijing East, Taobao such a site needs 2 kinds of users to meet, how to layout the search box, navigation is to meet the goal, special, recommended are to meet the goal-free, is to browse to stroll around the people to see, some sites hundred goals, such as Baidu is a good example. There are a number of sites are absolutely no goal, micro-blog, the majority of people who visit micro-blog, or send some interesting jokes.

Second, the study of user-relative to the site's browsing layout

Baidu Webmaster Weibo has no one to pay attention to, active access users will pay attention to some of us are concerned about the problem, can also help push your rankings, Baidu official said that the active access to users, also can also be called loyal users, or free users, we attend lectures so long, do not know whether you have been in the SEO Research Center forum Download Tutorials, Believe that many people have to download, which is called active accounted for the greater, ranking the better, the same 2 traffic 1000 of the station, a site to visit 400 people, other ways to 600 people, B site initiative to 300 people, the other way 700 people, A's site ranking obviously than B site has advantages, Because the active access user occupies the Mabhida, the PV quantity also will be relatively high.

Third, research users to provide users with valuable content

Access to the needs of users we want to tailor a corporate website for users, users come to the site is to see product updates, send a large number of news has no effect. A medical website Update Entertainment News, there is no value to your station instead of negative effect, the novel site always has a window, it is easy to lose their users. "How Baidu judge the quality of the page in the station" is an important factor we need to consider.

Summary: Want to study the user to enhance the ranking of keywords, must be fully considered from the external conditions, users like what, we will send what content. external factors to meet the need to solve the internal factors, adjust the layout of the site, so that users feel that this is a worthwhile to explore the site.