Talking about integrated marketing from Pacific

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In addition to the network, increase revenue and control costs, thereby increasing the profit model network can also bring more changes to traditional enterprises.

For traditional enterprises, want to integrate upstream and downstream resources, need to invest considerable capital and manpower and material resources, and for the owners of small and medium-sized enterprises, is a very long road, to be bigger can only slowly accumulate, slowly grow.

But with the Internet, the integration of upstream and downstream resources and other resources, not only do not require large-scale investment, and do not need to integrate the risk.

The Pacific computer network system is a good example of internal integration.

Pacific owns the Pacific Games Network, the Pacific Automotive Network, the Pacific Women's network, the Pacific Parent network.

First of all, the Pacific Game Network attracts a lot of young people like games, this person will be the future of computer buyers, and so they grow up will become a car buyers. So, from the game network to the computer network to the car network, forming an integrated customer chain.

To take another look, the Pacific women's network is like beauty, clothing, body, healthy ladies, all kinds of information and gossip community become the favorite of these people. Some of them are mothers and some are future moms, so these people are interested in the content of their offspring. Of course, computers and cars are also a natural object of consumption.

Therefore, from the Pacific Women's network to the Pacific Parent network, as well as the female network to the computer network and car network, naturally become an integrated customer chain. This is a very smart layout, and they naturally lead consumers from one site to another, and of course from one place to another.

From such a simple example, there is another model for integrating the profit strategy, of course, not just this one. But Pacific is indeed a good example to draw on. To be integrated up and down, to make a chain of profits to work, to first understand your products and your customer base needs, and then to study the integration of profit strategy, guide your customers to buy a step-by-step.

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