Talking about: internal construction and external popularization of information site

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Empty city today met a very good friend, in each major website can often see his article, called Small Modest, a 19-year-old internet commentator, founder tyrants Nets, and he chatted a lot, did learn a lot of things. I believe that a lot of people are doing information sites, then we may wish to listen to a little humble is how to build and operate his information station, in this empty city as a narrator, to share their learned knowledge.

Information station refers to the site is mainly based on the article, but also the basic form of web.1, Sina is one of the most representative, the early Sina refers to do one thing, is the traditional media news to the Internet for everyone to read, thus becoming China's largest news portal. Of course, this is certainly not the case now, no matter from the location or operation has changed a lot.

I. on positioning

Now Web.1 has existed for many years, so now many people are doing information station is, feel can not find a breakthrough, do not know where to start, and even if you spend a long time to do a more successful site, you may be able to collect all your content in one night, this and the forum is not the same, the forum is important to register users, even if you do not collect all the collection does not go , but the end of the information station is the content, it is easy to replicate, so if you want to do a successful station, subdivision of the difference is very important to vertical subdivision, find blue ocean.

1. Industry segmentation Difference

For example, now there are a lot of maternal and child information, then we can be broken down, we can focus on baby care or maternity care, if there are people to do it, we will further points, focus on the husband or father how to take care of the wife or how to look after the baby, these can be.

2. User Alienation

A5, Webmaster's home is a webmaster industry leader in the site, but they are still doing a very successful, there is no marching, this is the user differentiation, because the A5 now do the transaction, and the webmaster home is the main download source, the direction is different, the user nature is also different.

3. User behavior Alienation

Now there are a lot of web companies doing site optimization, but why we A5 marketing can still do very well, that is, we conduct a detailed analysis of the user's behavior, some enterprises do not have a dedicated optimization staff, directly to find a network of companies hosting the site, well, we do not compete, you rob it, We want the customer is the weight rankings do not good site, and the webmaster has a certain basis for the SEO, we give him a professional diagnosis, let him to optimize. This is not a lot of competition, but also save the customer's expenses, save our time.

4. Content Alienation

Information station is undoubtedly the core of content, so from the fundamental to seek a breakthrough is very necessary, this and the principle of selling things similar: people have no I have, people have my whole, people all my first, this is fundamental.

Second: Operating points

Compared to the forum of this kind of web.2, the information station's operation is undoubtedly much simpler, after all it wants is the flow, the user can click in to be able.

1. Better page Experience

Information station to see the main, interactive communication is very little, so some of the page optimization and design must let users look comfortable, so that will stay more time, this is like eating, not only to taste good, the environment is also better, so that customers will be happy, next to patronize.

2. Update timing Ration

This is believed that everyone knows its necessity, one is to help search engine optimization, the second is to allow customers to develop habits, timed to our website to obtain content.

3. Content First

Information Station The biggest selling point is fine and full, this is not difficult to do, to the relevant content source site to collect articles, and then filter, although more time-consuming, but it is a shortcut. And to do a quick step, if your site can always put hot news report in advance, the user will habitually come to your site to read.

4. Find Content Convenience

Now is the fast-paced life, so whether your users to find the fastest speed to see the content is your site can retain customers the key, and the most effective one is in accordance with user habits of the channel and column subdivision, so that users find content as quickly as possible, the second is to do the bread crumbs navigation, so that users always know where he is located, Be able to find content related to reading.

5. Flow through content pages

The main source of revenue for the information station is advertising, and the user stays the longest place is the content page, so think of ways to let users as far as possible or stay in the content page to browse articles. Here are some tips:

. Title Party: Let users have the desire to read

. Pagination: Many websites are doing this, and few content is divided into several pages, this is to allow users to contribute more PV.

-Graphic combination: Sometimes a title plus a picture, more can stimulate the user's click Desire.

. Recommended reading: That is, to add links to relevant articles on the page that users read, so that users stay longer.

III. Promotion Points

Any station construction again good, if does not have the effective promotion, also will not bring the benefit, therefore the promotion is the most important, this is also the single page Marketing Magic place.

1. Increase the weight of the whole station

Information station content is large, so the main source of traffic or search engines, so use SEO techniques to enhance the weight of the whole station is very important, and each content page title can be used as a long tail keyword, through these massive long tail keyword to bring traffic. Exchange Quality Links This self needless to say, but for the site's internal chain building must spend great effort, some large sites even have a special internal chain system, good internal chain construction can not only help improve the weight of the whole station, but also help to increase the user experience.

2. Content Construction

To attract users, sticky users, you must have good content, which includes the quality of content, quantity, and the search for the convenience of content, the general summary is to have a good user experience.

3. Resources cooperation Promotion

The flow wants to increase greatly, the common method is very difficult to work, but the resources cooperation promotion really is effective, for example exchange friend chain, flow exchange and so on some depth cooperation promotion.

Written at the end:

Although the information station has existed for a long time, but certainly will not because of the rise of the web.2 to decline, the construction of information station is simpler, but it is difficult to promote, how can through effective methods to bring more traffic, it will be more headaches for information webmaster.

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