Talking about Internet regulation by radio and TV Limited order it's possible that this will disappear

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A news story received wide attention and discussion yesterday. SARFT issued the "Radio and television advertising broadcasting management measures" supplementary provisions, decided that since January 1, 2012, the national television broadcast TV series, each TV series should not be in any form of advertising, and requested all levels of television immediately clean up and remove the 2012-year TV show spots advertising time, rearrange programs and advertisements. Television commercials have long been a headache for people. Especially medicine, TV shopping ads, not only long advertising time, and there are serious false propaganda misleading consumer behavior, audio-visual experience has a very serious impact. Was widely criticized by TV viewers. Many people are also suffering from the damage and even caused a lot of celebrity endorsement of false ads to harm the interests of consumers lawsuit. The restrictions on a wide order, from next year's domestic TV dramas will likely disappear, but the impact of television advertising and problems still exist.

For the limited, ordinary TV viewers are rapid, for the television must be on the surface complaining. At present, Jiangsu Satellite TV, Tianjin satellite TV's advertising department has been the first to announce the cancellation of TV commercials. According to the estimate in the line, once implemented, the television stations across the country are expected to lose not less than 20 billion yuan. From the radio and Television limited to associate with the Internet in recent years for illegal information on a series of rectification, which has a lot of similarities. Also have a good original intention, a knife-cutting process, can not cure the result.

A knife cut is likely to lead to the consequences of this extinction

The introduction of the limited order is very correct. That is to learn from the development of domestic television in the past more than 20 years, we would rather sacrifice some of the interests of the TV viewers, and also protect the good audio-visual experience of the television audiences in order to ensure the long-term development of TV under the impact of new media such as Internet. The original intention of the Internet remediation is to purify the Internet environment, strict remediation of illegal websites, sacrificing the interests of some regular websites, to ensure the interests of netizens and to improve a better entrepreneurial environment for entrepreneurs, promote Internet innovation and long-term development. However, whether it is limited to the scope of the Internet or the regulation of the efforts in the treatment of how much too severe, or even across. This is likely to bring about the consequences of this extinction. Can not completely eradicate TV commercials, internet illegal bad information brought about by negative effects. Even to a certain extent, restricting the normal development of the situation.

In recent years, advertising as the main source of revenue for television stations, indeed let a number of TV stations in the revenue to achieve qualitative breakthrough, the pot full of profits, completely prohibit TV spots advertising, may be better for some operation of the television stations, but profit reduction, but not disastrous consequences, such as CCTV, Hunan TV and so on. But for some of the poor performance of the operation of the local small and medium-sized television stations, the blow is fatal. Some television stations, which rely mainly on TV commercials to maintain their operations, are likely to get bogged down. A cut ban on TV commercials, it is likely to let some television stations, such as before or after the play ads increased. Other programs TV advertising fee increase, TV series embedded advertising outbreak and other phenomena. Although some television stations have made it clear that they will not increase advertising time after the drama, there is no guarantee that all television stations will have such awareness. This for the television audience, only the advertisement for a time, although the play did not advertise, but the usual ads did not look less. Other program time period advertisement price soaring also unfavorable to the television station operation pattern Balance, also seriously affects the audio-visual experience. And the increase in implantable advertising will make the quality of TV dramas greatly discounted. Limited to a wide order of the knife is likely to make the TV show advertising, the elimination of the loss of the long. If the relevant laws and regulations can not be perfected, and the TV drama advertising to make a more scientific difference management approach, in the short term can not cure the adverse effects of television advertising.

Internet remediation Similarly, whether it is the CN domain name restrictions on personal registration, or the website to record the new deal, although to some extent, to curb the internet illegal bad information spread growth. But to some extent, the legitimate interests of some small and medium-sized websites and entrepreneurs are implicated. It is not realize that the previous two years a popular site move tide, not only a lot of illegal bad site will be server and domain name registration to relocate to foreign countries, to avoid remediation. Some regular websites are also concerned about the interests of the site, in order to avoid the risk of the site using foreign servers and domain name registrars. It is true that over the past few years, internet pornography sites, illegal sites have been drastically reduced, but there are still some sites can not be completely eradicated, the elimination of the long, playing ball, the transfer of underground operations overseas more difficult to manage. A knife to the entrepreneurial environment of the harm is not worth the candle. Like the CN domain name since the implementation of the new, CN domain name has been falling, the loss of the original market, small and medium web site to build a CN domain name is not preferred.

In addition, whether it is radio and television limited or Internet regulation for the two industry, the impact on the Giants is very serious, and its legitimate interests can not be protected. such as CCTV, Hunan TV, Jiangsu TV, such as television giant crocodile, limited to a wide order still has a profit channel, and some small and medium-sized television stations have lost the main profit model. Internet remediation has a very good example recently, the recent grand literature to fight piracy infringement, a number of pirated infringing novel Web site was closed, the webmaster was sentenced to punishment. Although the small and medium-sized website piracy infringement phenomenon is serious, but like the previous Baidu Library incident has also shown that the Internet remediation, cure small not big, difficult to cure. Hope that in the future, whether it is radio and television limited or Internet remediation can try to avoid across, divide and conquer can avoid this extinction. (text/triumphantly)