Talking about key words needing attention in website content optimization

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SEO for the first thing to understand the search engine began, SEO said that the simple point is the keyword ranking, to do the keyword ranking first of all in the site will be in the layout of keywords in the post site to highlight the advantages of the site in the end to achieve the advantages of the ultimate Advantage keyword ranking effect. So what kind of keyword distribution is reasonable?

1, reasonable keyword density

Site keyword is easier to control the webmaster a factor, in the article interspersed keywords, the picture added alt tag, a tag to add title parameters and so are very easy to increase the keyword density form, but the good keyword density is only a very small impact on the ranking of the factors, Simple for the keyword density even temporarily have a better ranking is also unstable, because the user experience is not good, users will soon turn off after access to the page, while the overall evaluation of the site will be reduced, Such a site even if the search engine to obtain a certain amount of traffic but from the user's access behavior will find that the user's conversion rate is low, this is very important for e-commerce sites, the simplest way from the site's IP and PV ratio to reflect.

2, high content of relevance

Key words is important, but the webmaster to understand that SEO is not just for the site set fixed keywords to do rankings but the more key to get good rankings the better, this is a long tail theory of a relatively good use, from the long tail keyword, embodies not only the number of keywords to make the site, but the overall relevance of the site, Webmaster tools from Google can be found in the search engine on the site's overall keywords are classified, through the Site keyword classification of the basic search engine will have a relatively clear positioning of the site, in the keyword ranking will also give a certain weight.

3, special form of keywords

Here said the special form of the keyword is that we usually do not pay attention to a form is in the URL of the site will be Chinese characters after the formation of the link in the Baidu space there is a better embodiment. Usually this type of keyword is to use tag to do a lot of keyword content aggregation, and in the site will also be a certain link support, this form in the search engine snapshot in the form of Chinese characters, this point is that Baidu and Google think the code is not the same. In the URL will character as a letter if the search engine crawl would be considered keywords (Chinese and English are the same), and usually the weight of this keyword is relatively high. But this form of the URL has a problem is in Baidu and Google included usually relatively slow, the rate is not very good, is a long-term adherence to the process.

The site's keywords are provided by the content of the site, a lot of content provides the basis for the site keyword. There is no need for each page are deliberately made a lot of keywords, in the site update to pay attention to user experience, to provide users with the real need for information is the real king.

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