Talking about "mobile end picture sharing"

Background trends

The advent of the era of reading, so that 140 text described Twitter appears bleak, "picture sharing" is predicted to be social application of the next revolution, since 2010 Picplz reelection Google Harsh popular apps last year Instagram was named the best app in the App Store, and picture sharing has become the hottest social application of the year, with 1 billion dollars a few weeks ago, when Facebook bought a 13-person entrepreneurial team, Instagram, This further confirms the trend of picture sharing.

Picplz-is to share

The popularity of the smartphone and the perfection of its camera function bring the photo experience of "clap namely share", the picture sharing application Picplz Homeopathy, become the pioneer in this field.

Picplz is an open share platform that uses Facebook and Twitter accounts to selectively import the chain of information, which consists of a photo +lbs+ description that organizes the fragmentation information by collecting (Add to Collection). Through the likes (like) and Comments (Comment) for interactive stimulation, and finally through the powerful synchronization function share to the mainstream SNS platform to accelerate the flow of information. Picplz has two commendable places, one is dual-vision browsing mode, both timeline and photo-wall mode. The other is the Picplz cloud synchronization function, the user on the mobile phone information, can be synchronized to the PC, you can also take the SLR camera photos from the computer upload synchronization to the phone.

In the high-speed development of the mobile Internet "only fast not broken" by the industry as the magic weapon, and occupy the "day" advantage of the Picplz by later Instagram, the same examples of the number of products, "agile" and "user experience" is equally important, both indispensable.

The combination of instagram-technology and literature and art

In that time, Lomo Art Polaroid (Polaroid) camera rage, and then the popularity of digital cameras, making this kind of literary and artistic stamping. The Instagram model of the photo community turned out to be the revival and evolution of the Polaroid camera style.

Instagram Most fascinating is its fine image filter, the current market of filter technology is divided into two kinds, one is a front filter, the other is a filter, as the name suggests, the former in the launch of the camera can be real-time preview of the effect, the latter need to finish after processing, The Instagram includes both front and rear, and provides 17 filter styles, filters enhance the quality of the photos, the quality of the photos to enhance the frequency of interaction, interaction enhanced stickiness, this is a "filter" triggered by the product eco-cycle, although many of the same app is also imitated to varying degrees, However, filter effects are always difficult to copy.

Instagram early users are a group of photography enthusiasts, in the hot (popular) you will find that most of the photos are SLR, these high-quality photos for the new user to solve the lack of silence, if you do not love to share, you can also in the popular view of the masters of the photography works, It will be a good look at the application, if you do not have a friend, you can still use him as a camera tool to entertain themselves, if you are a share of people, synchronized sharing can share your photos to the world, in short Instagram can meet a variety of play.

pick– Style Photo Community

If Instagram is a "literary style" of the photo community application, then Naver produced by the pick is a "card wow Iraq style" of the photo community application, in recent years, the Japanese-Korean wind prevails, Pick's style attracts many Asian female users, according to the Law of XXX: " The place where girls get together always attracts boys.

Pick's product shape is similar to Instagram's, but in a very different style, let's take a look at the highlights:

Wow, sell Meng must be, you move?

Path-Private Circle Social

Path has a unique understanding of the photo of mobile devices, and it believes that photo is an instant in our Lives (Moment), that the moment of life should not be broadcast-sharing, it should be shared with the most intimate people, based on the idea of "private circle Social" path was born, Path will this concept throughout the design, 2.0 of the gorgeous transformation of the design circle has attracted attention.

Path gorgeous appearance has been many blog reports analyzed, here do not repeat, and only from the product and interaction level with you, path for one-way follow relationship and Twitter the contrary, when you add each other, means that you are willing to share your moment, Rather than subscribing to each other's information, such logic is more in line with private circle information sharing.

Subtle Interactive design experience:

Although path design is good enough, the growth rate from the user has exposed some problems, strong relationship chain brings the drawbacks: if your friends do not use path, how to play it? Does the upper limit of 150 friends bring bottlenecks to the expansion of the relationship chain? Do privacy issues affect the flow of information? Any social product can not be separated from these three elements "people, relationships, content."

color-Flexible Social

The difference between color and other picture sharing is its definition of "social relationships." Traditional social products define social relationships by adding friends or attention through lbs, tag and other latitude to organize information, color is the opposite, through the location (Location) to restore social relations, relationships through your friends together with the number of times and share frequency to float, the relationship is temporary, If you haven't been with a good friend for a long time, his position will fall, and the final avatar will fade from color to black and white, and color will call this social model "resilient social".

Color This subversive social concept has not been successful after market validation (now that the color for Facebook product location covers images and videos), but it provides a lot of reverie for mobile social products, and perhaps the day when markets mature, these reverie and concepts will become reality.

burpple– Vertical class picture sharing

As the picture shares this wave, some vertical picture sharing application also began to surface, from people's life, eat, live, row, eat is the most basic needs, today to introduce a Singapore development team to do Burpple (food diary), Burpple help you anywhere to share delicious food, Discover new food ideas.

By recording every meal of your own, burpple defaults to provide six categories: moment-in try (must try), healthy (healthy), value for money (value) Special Occasion (special occasions) Self-cooked (own), classification and location is required, location and offline entities to do the integration, which is the vertical application of the business model.

pinterest– Social Bookmarking

Pinterest through board to establish the relationship between people and information, board is interest, the carrier of interest is the picture, you follow a person, is equal to subscribe to this person all board, Pinterest has now surpassed Tumblr as the third-largest social networking site in the United States following Facebook and Twitter.

Pinterest Waterfall Flow Presentation is one of his bright spots, in the rapid development of information today, users of the habit of surfing about the tendency to debris time, fast forward has become the normal browsing. Waterfall flow of information to meet the user casual, fast browsing experience. In the interactive way, the action of Repin is more natural than the action of the tweet.

The Pinterest of the mobile end did not perform as well as the PC, and the waterfall pattern was affected by the physical width of the mobile device and the network environment, and the fast browsing and convenient collection experience did not fully embody it.

Concluding

In the domestic use of mobile phone to share the user group is still in the "trend faction" or "Non-mainstream", future "picture sharing" the market is immeasurable, but to detonate the Chinese market, we must take into account the user habits and solve the hardware network environment problems, complete replication of foreign models in the final due to acclimatized by the market eliminated, The pace of mobile internet innovation has never stopped, who will be innovative way to enter the Chinese mass market, who will be through the picture sharing to change people's lives, let us wait and see!