Talking about mobile Social

Precipitated a period of mobile social suddenly and lively up, first NetEase and telecom together to launch easy letter, and then Ali on-line "pure" social intercourse, Sina suddenly strategic investment micron, on the low low-key Baidu and love toss 360 did not to plug a foot. Then the major Internet companies have to layout mobile social, this is to challenge the micro-letter Mody, or are idle all right to soy sauce it? read a variety of pessimistic analysis of the article, as a pure product, I carefully observed a circle around the people, found that there are really few people in use.

I have been thinking these days, what is a mobile social? Does the micro-letter theology really satisfy the social needs of the users? What kind of interactive approach is consistent with social behavior? Here are two typical examples to analyze.

1. What is social?

In a broad sense, socializing is the interaction and communication between people.

What are the prerequisites for socializing?

① have a willingness to communicate with each other ② have a common interest topic; ③ have free time. In other words, the social need to be able to form must be at the right time, the right place to send the right information to the right person in the right way.

2. What is the nature of social interaction?

Another question, why do I have to socialize? People generally think that the purpose of social intercourse is to make friends, in fact, this is only superficial phenomenon! The social behavior of people shows that all the motives of communication originate from need, the nature and purpose of social intercourse is to solve the demand, such as learning demand, job demand, weight loss demand, sexual demand, or bored to pass the time.

Baidu Encyclopedia gives the definition of social interaction, refers to the society of Human Communication, is the use of certain means (tools) to convey information, exchange ideas, to achieve a certain purpose of social activities, and this is to solve the need for a certain purpose.

In the process, friends just incidentally, two of people are able to become friends because of something to make them connect, for example, study together, work together, participate in a certain activity, or fight together, in the constant contact with the emotion, germinal the feelings, this is in the process of solving the needs of each other occurred. So the normal order of socializing is to build relationships – to be friends, not to be friends – to build relationships.

People are selfish, for socializing, people do not want to make friends, but to solve their own needs, emotion is in the process of passing out.

User psychology: Social interaction should be able to help people solve their needs, and because of this matter with others to establish contact, germinal emotions. This is the social pattern of human behavior, and socializing is not a matter of chatting, and good social products should be able to make a connection between two people.

Now basically all social products want to cross to solve the need to make friends directly, is to make friends and make friends, this is not in line with human social behavior, it is no wonder can not do it. And some of the better social products are in the solution of "sexual demand", such as micro-letter mo, for people, "sex" is really a strong demand, but this is not the only social needs, people more demand for current social products are not resolved.

3. Socializing requires the need for each other and the need to establish a connection.

Demand is the foundation of the relationship, so social needs reason, communication between people need to have a topic of mutual interest, otherwise it must be nonsense, social is not how big you, where people, look good.