Talking about my understanding of enterprise Weibo marketing

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Hello everyone, I am the Grand Internet. With the spectacular opening of the London Olympics these days, the news about the Games has sprung up, with television, radio, newspapers, and the Internet being seen everywhere. The network communication is based on the computer communication network, carries on the information transmission, the exchange and the utilization, thus achieves its social culture dissemination goal. The number of readers on the internet is huge and can be spread through the Internet. Now more and more people are more inclined to surf the internet, so the information released through the network will be spread faster and wider. Take the recent London Olympic news as an example "table Tennis men's singles final, Chinese player Jike Wang Hao, achievement Grand Slam." "This news is so much on the web that it spreads very quickly, as shown in the picture.

We do optimization work is also the need to use the power of the network can be completed, generally small and medium-sized enterprises also need to use the power of the network to marketing their products. Network Marketing communication methods mainly include: Search engine marketing, forum marketing, news software marketing, classified information marketing and micro-blog marketing.

To search engine marketing and forum marketing are commonly used in several marketing methods, and micro-blog marketing is just launched a more popular network marketing, with the fiery micro-bo, that is, the birth of the relevant marketing, is the micro-bo marketing. It is the use of micro-BO this platform, including branding, activity planning, personal image packaging, product promotion and so on a series of marketing activities. Talk about microblogging marketing, the most reminiscent of the first person should be Qingdao Beer Global marketing President Shu, her Sina Weibo called "Shu Green Beer." 2010 Largest star-building movement--CCTV Qingdao beer Dazzle Dance Passion NBA Cheerleading Tryouts, Shu began to publish thousands of micro-blogs to the internet, and also passed photos of the live games, more than 90% of which are written about the activities of the green beer or the scene of the game and quiz, even if it is to write other things involved in the quiz, She will also take out Tsingtao beer as a prize. With the help of several of the above, she received a lot of fans attention, and everyone is very willing to interact with her.

To our marketing company for example, the use of micro-blog marketing can be released with our industry-related dynamic news, product information, etc., as shown in the picture.

Domestic microblogging platform has a lot of, such as Sina, Tencent, Sohu, Yahoo, etc., Sina Weibo as the leader, but our company chose Tencent Weibo. The reasons for choosing it are: as an important social platform, Tencent has nearly 500 million of QQ registered users, about 200 million of the active users, with Tencent products combined with a broader user community and a stable degree of activity; "letters" features, support Web pages, clients, mobile platforms, support dialogue and broadcast, and have pictures and video upload functions, and finally Tencent Weibo more encourage users to build the topic, in the user search can be directly to the account query.

What are the advantages of the company's choice of Weibo marketing?

First, the marketing planning cost budget

No entry threshold, no fees, no need for "high culture, high education", as long as you are willing to say, you can use. Weibo is a special marketing tool, although do not need money to pave the way, but as the theme of the enterprise microblogging, want to do successful marketing must invest a lot of time to manage to build our own brand.

Second, the expected effect of marketing planning: My microblog appears in the "one-click Listening" layout, in addition to the increase in exposure, professionalism has been further improved; after the accumulation of time, we also have a fixed fan group, and the number of fans in the rising stage, my broadcast was forwarded frequency increased, With the number of times to be forwarded to increase, the fan group has a certain degree of loyalty; see me release about our company's product information, there will be enterprises to contact me, then my microblog marketing began to enter the profit stage.

What are the issues we should pay attention to in the implementation of Weibo marketing?

Weibo has a limited number of fans, and the chances of being paid attention are low, at this time can not be discouraged, to be full of hope, perseverance to increase the quality of broadcasting and stability of popularity; Add a few microblogging groups, more in the group to communicate with others, accumulate fan numbers, and gradually develop micro-blog; Take the initiative to powder, the initiative to comment, forward, through the content of micro-blog and fans, business interaction, so as to improve the loyalty of fans, to ensure the daily number of broadcasts, pay attention to the time period of broadcast, it is best to focus on the peak of users online, increase product information explosion rate; The last one is the most important, Weibo marketing is a long-term commitment to devote a lot of energy and time of marketing, so can not relax, every day to encourage themselves a little more, to tell their success at the foot, to strengthen their beliefs and the determination to win.

Summary, Enterprise microblogging marketing and we are contacted by the search engine marketing, forum marketing different ways. It seems very simple, but it is not, it needs a time accumulation and our unremitting efforts to be able to succeed. Weibo marketing is a very large knowledge, the above is a number of personal views, there is more knowledge need to learn and explore, the article from the Grand Web, Nanjing website Optimization, www.hongtunet.cn, reprint, please take this link, thank you!