Talking about network hype from the perspective of ordinary netizens

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This March the network on a crazy girl feeding the old man to eat pictures, along with the Shenzhen girl quickly popular, by the vast number of netizens as "Shenzhen most Beautiful Girl", many netizens are praising the girl, really love. Then by a lot of netizens human flesh search, finally was pointed out that the network hype, the whole incident is carefully planned, behind the team to operate the hype, and finally someone came out to apologize, in fact, similar to such a network hype incidents, why are there so many netizens will be deceived? It's easy to use netizens ' curiosity, Gossip of the mind. For network marketing or network hype, we should be more familiar with, but a lot of ordinary netizens do not understand the truth, today, the author of the ordinary Netizen's perspective on the network hype.

First: Network hype must have its own bottom line

Shenzhen, the most beautiful girl event using the Netizen's love and compassion, this is very immoral practices, so later by a lot of netizens spit, network hype is a common way of marketing, businesses in order to pursue the use of often through hype to enhance their visibility. But the network hype must have its own moral bottom line and the legal bottom line, not casually can be implemented, the business should be clear under such a way of speculation can bring a positive impact on the brand, that is, we often say positive energy, if it brings negative effects, it will only hit their own signs. On the Internet should also be responsible for their own speech, to deceive users or netizens to promote their own brand, the end can only be the majority of netizens disgust and contempt. The user first, or the consumer is the merchant's food and clothing parents, so don't fool them.

Second: Ordinary netizens should avoid becoming free hands

Many netizens first saw the most beautiful girls in Shenzhen Weibo information, the first response is to quickly forward, because this thing really moved a lot of netizens. So many netizens in fact become free hands, those behind the planning of the staff must be laughing, there are so many free hands to help, this event will certainly be able to fire. Sometimes the network hype planners will hire a lot of network army to spread information, network Navy is what we often say five Mao party, the role of helping to expand the momentum. So as a common netizen, how to identify what is the network hype it? This is really difficult to say, but to remind you when you see a message, do not busy onlookers and forwarding, analysis of the matter is not hype, if the content of a few places deliberately mentioned a business or brand, that basically can be concluded that this is the network hype.

Third: How the marketing personnel treats the network hype

Have to admit that the network hype is an effective means of promotion, if you can use good network hype, it will certainly be the promotion of the brand to play a very good role, but how to let the network hype pass a positive energy? And do not deceive netizens, not to use the love and compassion of netizens. For example: A shop selling flowers, want to do a network hype activities during Valentine's Day, whether can let a couple of disguised couples staged some wasteful proposal scene, of course, finally tell everyone this is a flower shop holiday activities. This will not let netizens feel that they are being cheated and used, marketing personnel is the behind-the-scenes mastermind of the network hype, in doing network hype, should grasp a degree, do not exceed their moral bottom line. Netizens are not fools, who do not want to be fooled, the treatment of network hype to carefully consider the consequences.

Summary: Network hype is a double-edged sword, the use of good can quickly improve brand awareness, compared to SEO and other promotional methods more quickly, but if not good use will create a lot of negative information, a moral and character of the enterprise cannot get everyone's approval. As a network marketing personnel, it is recommended to use this double-edged sword carefully, as a common netizen we certainly like the Internet on less harm the hearts of netizens hype!

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