Talking about network marketing and network sale

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When it comes to internet marketing and online sales, many friends may think that the two are together, even sometimes a concept. The reason why I want to say this topic today is because the day before yesterday in Beijing and a study of the I Ching of the wind buffalo old Cao eat and chat with the time to despise a, oh so I want to come to think about their mistakes, put some basic problems to understand.

and Lao Cao Chat, he asked me a question, said you are doing network marketing, you say what is marketing? I remember the answer was that web marketing is a marketing approach that is based on a product or service or cultural asset that shows or sells or affects your customers through a network channel. But Lao Cao said, you are clearly marketing, marketing is marketing, you are not sales. Can hear, Cao's meaning is that I put online sales and marketing together, even think I put the sales performance will be put into the marketing component. Lao Cao Think marketing is Marketing,sales is sales, let professional people do to marketing or sales, but can not put sales of the performance in marketing go! At that time I listened to Lao Cao's explanation, thought to say reasonable, But I don't agree with all of them because I always feel that marketing is about selling, or that sales are part of marketing. Now let's simply say:

1, Network marketing and network sales channels: they have a common way to promote the operation, are through the network to achieve marketing or sales.

2, Network marketing is based on the network, but in order to achieve product, service, or corporate culture of the promotion, sale, sale of a marketing method, this marketing is not necessarily selling products, may be to provide you with a cultural guide, or information dissemination, can be their own corporate culture to let more people know or understand, we can also say Network advertising is also a part of network marketing, because he is the promotion of network marketing part, is in the traditional market, marketing costs! But network sales, here is obviously more targeted, is targeted at products or services, is a valuable dissemination of valuable product exchange, you will not sell your corporate culture.

3, network Marketing should include the results of network sales: In the network, can sell the product or service, that is your successful sales, but also can be successful network marketing, but if you successfully through the network to your own corporate culture recommended to your customers, through the EDM to let them know your company, More recognition of your corporate philosophy, this is a successful network marketing, but not a successful network sales, because it is not sales, is a network of guidance.

4, if the network marketing, marketing, just like the network pull the head, but not sales or not sales responsible, I think that is not successful network marketing, but also irresponsible network marketing, this is not in the beginning of the entire Network marketing is responsible for, I think very few companies will be willing to a network marketing service providers as long as they bring traffic rather than sales, because this violates the enterprise's network marketing intent.

Said above 4 points, I think I have explained several points: Network marketing and network sales have in common, network marketing to a certain extent, including network sales, for enterprises if the network marketing does not include network sales, it is irresponsible, because such network marketing is incomplete, is contrary to the Enterprise network marketing Ben Yan. We can communicate with the thread!

Original: http://www.yingaoming.com/plan/marketing-sales/author Ying Gooming, reproduced Please be sure to indicate, thank you!