Talking about: Network marketing is not so simple and not so difficult

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The China Internet Network Information Center (CNNIC) released its 33rd report on the status of Internet development in January this year, and has recently been idle to look at some of the data in the report. As of December 2013, the size of China's internet users reached 618 million and the net penetration rate was 45.8%. According to the October 1997 report of the First China Internet Development Survey, the number of Internet users in China was 4 million, and the number of websites was only 1500.

Remember then, every time I surf the internet, I use a small notebook to record various web sites.

Today, the number of websites in China is 3.2 million, no longer a small notebook can be recorded. and has a network of favorites, with a search engine, with a variety of more convenient and efficient network tools.

In just more than 10 years, China's internet has undergone tremendous changes. The internet has long been an important tool for information exchange and business development from the initial single information acquisition. More and more people have realized that the Internet is more than just entertainment and leisure.

CNNIC The latest statistics show that the current Chinese enterprises to carry out online sales, online procurement ratio of 23.5% and 26.8%, the use of the Internet to carry out marketing activities of the enterprise ratio of 20.9%. Obviously, as a business application, the space of enterprise network marketing is still very big.

The magic of the 28 law, internet marketing seems destined to play a few games, because it contains the energy is too strong. I have served some of the industrial enterprises, network Marketing done a good ROI (ROI) more than 1000 times times, is not unusual.

I started in 2003 to help enterprises do network marketing, found that traditional enterprises in the Internet marketing has appeared two extreme. Especially in the manufacturing industry, on the one hand, large and medium-sized enterprises do not have enough orders to do network marketing, and some small micro-enterprises, because they do not understand network marketing and no professional talent, unable to carry out network marketing.

Of course, every era will have a group of people who dare to eat crabs.

Despite the explosive growth of the Internet, information is still grossly asymmetrical. Some companies build websites, buy search engine keyword rankings to promote product information to get new customers. I am surrounded by a lot of traditional business owners, the early days it is through the purchase of a large number of related product keywords, occupy search engine entrance, obtain orders, quickly complete the accumulation of wealth.

Everything seems so simple! Spend money to build websites, do search engine rankings to increase information exposure, this is network marketing?

Whether it is, or not, this is the current network marketing of most traditional enterprises.

Network marketing is not that simple

What is Network marketing? It seems that everyone has a different definition.

The author contacts More is the traditional enterprise, among them some people think constructs a website is the network marketing, some said the network marketing is does Taobao, opens a shop on the net. There are also said that network marketing is to do seo, sounds very flavor very tall appearance. I saw some enterprises do SEO, blindly cater to search engines, Web pages a large number of keyword piling and spam information. Most enterprises do the so-called network marketing, according to see the shadow of marketing, simple and brutal ads flooded every corner of the Internet.

If there is no real sense of understanding network marketing, want to do a good job online marketing is just wishful thinking.

What is online marketing? The explanation on Baidu Encyclopedia is: Network marketing is based on modern marketing theory, with the help of network, communication and digital media technology to achieve marketing goals of business activities.

Marketing for the road, the network is only the level of surgery, this is the network marketing of the road and surgery. Speaking, network marketing is the network + marketing, my understanding is the network technology plus marketing planning. More generally speaking, network marketing is the use of the Internet as a tool to solve the marketing thing. Do not understand marketing, network technology and cattle, network marketing is not good. According to philosophical relations, network and marketing, the two complementary, indispensable.

Further understanding, Network Marketing in addition to network technology, marketing science, but also involved in advertising, communication, consumer psychology and so on. Is it easy?

Small and medium-sized micro-enterprises in the network marketing, most of the time is to go to entrust the network company to build a website to find the network platform advertising path. In terms of building a Web site, now provides such basic business network companies a lot, the technical threshold is also getting lower and higher, enterprises to build the site is too easy. The question is, why did the website have no help to internet marketing?

A lot of network companies, understand the marketing of the network companies are very few, know a lot of web design, marketing designers are very few; Those who use Open-source programs or even self-help template sites, let alone. A lot of Enterprise's website is born, doomed to fail, because the website has no marketing power at all. Today, there are more than 3.2 million websites in China, 150 billion web pages, think about what your site is worth to target customers to stay?

The traditional enterprise is time to re-examine the network marketing situation of the enterprise, from the site location, domain name selection to the content of the site creative, every link, can not be ignored.

Internet marketing is not that hard.

Early to help businesses do network marketing, a year tens of thousands of dollars in exchange for tens of millions of dollars in the results of a lightly loose. In the age of lack of information, as long as the information on the Internet can be seen by the needs of customers, the probability of a deal is relatively large.

So, actually recognize the essence, you will find that network marketing is not so difficult.

Combined with the experience of many years, I summed up, to do a good job of network marketing, only to solve two problems is enough. One is information, the other is trust, referred to as the network marketing two-letter problem.

Information is information exposure, including company information, product information, brand information and so on. What you need to communicate, and the information you want your target audience to understand, and organize it into a copy. The content of the information will need you to make a fuss.

How does information get exposed? Occupy your target customers may pass through the main Internet portal. For example, search engines, whether independent search engines, or the major business-to-business platform search results. As long as the search results related to your product, do a good job of information coverage. In this way, only customers have procurement needs, no matter where to find, see is your information, think is not a little excited?

Wait, don't be too early, the information is found by the customer is only the first step. Know that customers can find you, but also find your peers. And find out why you have to trust you, choose you? All this needs to be thought about.

The internet has a famous joke, "on the internet, no one knows you are a dog." "To complete a transaction across a computer screen, trust must be the basis for a deal," he said.

So what's your reason for the client to see your ad and trust you?

Speaking of this is not the network technology can be solved, belong to the category of marketing. To do a good job of network marketing, must be network and marketing at the same time. Do not forget that we do the ultimate goal of online marketing, not for the site to build more high-end atmospheric grade, ranking how good, but for the information can let the target customers the first time to see, the purchase will be purchased, and finally deal.

The preparation of marketing links in the network marketing is very important, how to market positioning, product positioning, targeting customers? How many enterprises have considered?

So how to build Network Marketing Trust degree?

The internet has a wealth of marketing resources, search engines, question and answer platform, community forums, videos, blogs, micro-blog, micro-trust, SNS are excellent trust to build tools. In addition to these, we can not ignore the company's official website.

Because of the reasons for the work, so many years I have seen at least thousands of corporate websites, but the number of qualified really less, do a good job is rare. Most corporate websites are a uniform format, which is not the point. At least more than half of the corporate web site has not been updated for two or three years, more wonderful is the site opened for five or six years, news column shows or "Warmly congratulate XX website opened" Test information. The boss is really not worried, your customers will not see the site update date, suspicion of your business a few years ago hung up?

Enterprise official website is the external window of enterprise on the Internet. Through the company's official website to build trust, is the lowest cost, but also the easiest to operate.

In addition to enterprise introduction and other text content planning, through the release of the real office environment pictures, team photos, production site pictures, pictures between samples, etc., can improve the degree of trust in varying degrees.

In addition, the enterprise qualification, the honor license picture is also very good material. There is also an effect of the best-customer witness, such as the contract with the customer photo, customer visit company photos, if there is video, it is better. Usually accumulate these materials, use naturally handy.

Through the third party platform to open the network shops, is also a quick way to improve the network trust. Because these platforms themselves have a high reputation, and the shops will be accredited, so more credibility. Domestic platform Business-to-business class Alibaba, HC network; The day cat of the consumer class, Jing dong, etc., are all good choices.

Other search engine, question and answer platform, community forum, video, blog, micro-blog, micro-letter, SNS ... are very good trust building tools. As space is limited, there is no room for complaint. I will write a separate article about using free web tools to quickly build trust. Interested friends can be concerned about my micro-credit public account (Mriter).

Years of experience, let me more and more feel that network marketing is a systematic project.

A good network marketing, must include the system planning and budgeting, adhere to the implementation, special follow-up, effect monitoring and summary of a number of processes.

Many enterprises do not do network marketing, the key is to recognize the wrong.

The advent of the Internet, a good solution to the problem of asymmetric information. and network Marketing we have to do is to first solve the problem of asymmetric information, and then from the marketing point of view to solve the problem of customer trust, the deal is the case.

Psychologists say that human potential only develops 10%. As far as the current situation, many enterprises of network marketing potential development is less than 10%. There are a lot of opportunities for enterprise Network marketing.

The vast internet world, Network Marketing Unlimited possibilities. Maybe the next miracle is you!

Author profile: Yue volume, founder of the Outsourcing Society, Eric Network columnist. 10 Network Marketing actual combat, the traditional enterprise network marketing all kinds of difficult diseases. Micro-Credit public: Mriter, welcome attention.