Talking about "Free Flow Movement"

In the double eleven, Ali implemented a "flow-free movement", in addition to the strong push "to and from", including Taobao, Lynx client, Alipay client, gather cost-effective, Wang Xin, a Amoy, Amoy little All Amoy APP, including, can have the flow of this discount. The first batch is in Guangdong, Jiangsu, Zhejiang, Hunan four.

1) Log in mobile Taobao client, submit mobile phone number on the page to receive the traffic packet;

2) There is no order to be successful, please submit the number of operators within 48 hours after receiving SMS prompts as standard;

3) The same device, the same phone number, the same Taobao ID can receive once; the highest number of free traffic in each number is 2GB / month;

4) Please ensure that the submitted number is in normal use. If you change your name, change your brand, leave the network, withdraw from the network or sell your account after attending the event, you will not be able to participate in this event normally.

5) This traffic package is free for traffic generated only by users using Taobao clients or designated clients (Tmall, Alipay, Toll-Free, Wantong, Contacts, Amoy, Amoy, Taobao Assistant).

According to Ali official disclosure, the traffic single plan mainly for mobile and Unicom users. Currently only covers mobile users in Guangdong, Zhejiang, Jiangsu, Hunan Unicom users, telecommunications users are completely unsupported. However, Ali said it is currently working with operators to try to cover as many areas as possible.

In the form, but not in the form of free orders, but Ali pay a monthly gift to the user 2G packet, this part of the traffic can be used to use Ali wireless products. Users must receive through the Taobao phone client, the corresponding region to submit mobile phone number to receive free traffic package. The free plan will run in 11,12 months and will expand the service scope and operating deadline in the future depending on user experiences and operator support capabilities.

In fact, the next November and December are also the golden days of shopping, all in free traffic. According to data released by Ali, Lynx Shopping Carnival on November 11 last year, the turnover of 19.1 billion yuan, 960 million from wireless. Ali and more like the flow-free strategy of the letter, Ali is more like to take advantage of the double eleven, two twelve opportunities to force mobile electricity providers, rather than mainly used to promote exchanges.

After all, unlike Ericsson, which is deeply involved in operators, there are many restrictions on the traffic-free strategy introduced by Ali. In particular, it only supports the four-area users and is unlikely to pose a substantive threat to the comprehensive strategy of three-network traffic to be launched by E-Mail. However, the next double eleven, double-twelve shopping carnival, will be a good time to counter-attack Yi Xin.