Talking about SEO and some of my doing station experience

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Wrote a six-month post, many readers reflect, a little bit east a hammer West a stick feeling, no way to master the overall search engine optimization process. Some readers suggest writing a book on SEO tutorials. I don't have the time or energy to write such a book at the moment. Search engine Optimization Process Most of the content in the previous posts have touched, so do a summary today, connecting to the previous posts, convenient for search engine optimization has not master the overall reader system reading.

First of all, to do if a new station, first to do market research, to find out what the selling point. Find what the user needs, or solve the problem, and then develop the product on this basis or look for product sourcing. Then register an appropriate domain name. Before starting to do the site, first of all to the industry and competitors have a general understanding of the heart good to do how much work has a bottom. If it is to provide SEO services to others, it is necessary for the customer to carry out a certain education, to determine their own price structure. Understand the customer's Web site profitability model, the customer's existing site for health diagnosis.

Next to the keyword research, find those search volume, competition, small keywords, do the main keywords and long tail keyword allocation. In the design of the website before, want to first think good website should have those content, specific column beforehand plan well, to webpage content also should have plan beforehand. In the design of the site, to ensure that the structure of the site, url static, level two domain name or directory to think ahead. Web site design should also have a certain degree of extensibility. In each of the specific web design, you should pay attention to the key words naturally placed in the place. The writing of Web content should also consider stemming techniques and semantic analysis. Website traffic statistics are also required.

Find a stable host service provider, open the website. The best time to open, the site has a certain scale. After the website is opened, we should start to establish the link. Links need not only quantity, but also quality. Link text also changes. Link increase speed to be controlled. Don't cheat. The general principle of optimization is nature and balance.

In general, the new domain name will be in Google sandbox for a few months, or even a year. This period of time to carefully observe the site traffic statistics, on the one hand, look at the Baidu Yahoo included in the situation and rankings, on the one hand from the flow statistics found more keywords expanded content. At the same time in the site in the sandbox this period, can continue to increase the content of the site, the expansion of the site not too fast. Site in each search engine has a certain ranking, need to observe and ranked in front of the site what difference. Search engine ranking algorithms are constantly changing, need to pay attention to and timely adjustments to the SEO strategy.

The above is just a basic general process, there are many can not be very specific reflected in the SEO skills of things. such as user behavior pattern, social search, etc., these need long time accumulation and experience.

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