Talking about seven kinds of products best for network marketing

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Network Marketing is a popular marketing method, but the author (net name: University of Klein Professor) that not all products are suitable for network marketing. The scenery is beautiful, but not for everyone to see. As with other products or sales patterns, it also has some limitations. As long as the production, products are not worried about the sale of the years long ago, so in any product before production, do a good job of target market positioning is necessary. In order to launch the network marketing products, the real target market when the first task is to analyze the characteristics of the network users, so as to determine your product or say to produce what kind of products to be suitable for network marketing.

Analysis of characteristics of network users

According to the relevant data shows that the current network users generally have the following characteristics: Young, personality, the pursuit of fashion, willing to try. These characteristics of network users make them pay more attention to themselves. Their specific requirements are more and more unique, more and more changeable, and must not be treated as they used to be. They want to personalize, hope to make their own choice, have their own independent ideas.

The sober rational analysis is a remarkable characteristic of the network user. Marketing theory holds that many people may never receive acceptance of a product under the overwhelming advertising bombing. Even have the impulse to buy enough. But online shoppers usually do not eat this set, they are more and more rational, not easily swayed by public opinion, the overwhelming official advertising bombing also has a considerable resistance to the price of a commodity, services and other aspects, made a number of comparative analysis, repeated, and accordingly made a decision. In the current small Shenyang words is "although we do not bad money, but can province on the province."

Seven best products for online marketing

In a broad sense, marketing on the internet can be any product or any service item. However, just as different products are suitable for different sales channels, network Marketing also has its scope of application. Whether the product can use network Marketing depends on the nature of the product, the content of science and technology, the target market of the product and the way of trading. Generally speaking, currently suitable for network marketing products mainly have the following kinds:

I. GENERAL daily consumable. such as daily necessities used in some products. such as apparel, home class and other products.

Second, the service and other intangible products. Mainly include: Hotel reservations, flowers booking, performance tickets ordering, travel route selection, savings business, electronic ticket booking and various advisory services. With the help of the network, this kind of service appears more convenient, quick and effective, and more humane. It is also worth proposing that there is now a company called the "errand Runner", whose service is to do the legwork, if it is raining heavily or under heavy snow or otherwise, it is inconvenient to go out and buy. At this point you only need a phone or IM information to find them to serve you.

Third, computer hardware and software products. According to the relevant data, computer hardware and software products in the online sales have been very active. The main reason is: first of all, network users most of this kind of product information is most enthusiastic, and product upgrades, the replacement makes this market has never decline the growth point, second, computer software transmission through the network is very convenient. may use the trial or the free gift and so on causes the consumer interest, after using the Software on-line Trial Edition, may decide whether buys the entire software. As the hardware is rampant, software piracy is a lot, and it needs to be developed better.

Four, the knowledge content high product or inconvenient reality consultation product. such as psychological counseling, personal issues counseling (such as marital issues, involving personal privacy issues).

V. Innovative and unique new products. The use of extensive network communication, convenience, so that innovative new products can be more proactive to more people to show. Fully meet those who have unique taste, special needs of customers. such as creative products. And many local city of the creative Industry Expo, such as my place in Hangzhou, each year will hold a creative exhibition. The pursuit of its products is not more practical, but creative.

Of course, creative products also need to be specific situation, some creative products are not suitable for online display, because a picture on the Internet, it is possible to be imitated immediately. The author in the creative exhibition and some business exchanges that some of their creative products do not hang on the internet because of this.

Six, has the collection value the product. such as jewelry, now do shop shops have a lot of, but also including nine drilling network, including professional web site has recently been a rapid development trend. There are also such as the Olympic related collectibles, commemorative coins, stamps and so on.

Seven, can cause the female buys the desire the product. In fact, the above classification already contains a lot of women to buy products. The reason to be singled out as a large category, mainly because according to the relevant data such as Taobao shows that the current online shopping crowd, regardless of the frequency of purchase, consumption, or from other aspects of the analysis, women are businesses to pay special attention to a buying group. such as female products, household items, women's wear, women's shoes and so on.

In fact, from another point of view, most products can be online marketing. For example, you can use the network to expand brand awareness, increase brand awareness, build brand loyalty and so on. In a narrow sense, network marketing products have its scope of application, but if the network marketing as a part of the entire marketing system, then, because it can be the whole marketing system to promote the good transport, so in most products and service areas can play a huge function. You see 2008 Years a post "ban Wang Lao Ji", let Wang old Jida get its benefit?

Welcome to Professor Http://blog.sina.com.cn/tangax of the University of Klein