Talking about several practical strategies of spreading the network of audio novels

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It is well known that Baidu's novel related search volume is quite alarming, which means that for our webmaster, this is a very large market and development space, however, due to the limitations of copyright and other issues, novel station has been in a monopoly, making many small and medium-sized webmaster deterred. As a result, we can see that the recent novel market, with another new model-audio fiction, will be an unprecedented vitality present in front of us. There are many industry experts pointed out that the audio novel this way of reading the popular, is the internet era of the inevitable trend of development, especially last year, Shanda literature, Sohu and other network giants into the Shuwang industry, for the sound of the novel market prosperity laid a solid foundation. To get to the point, as a small webmaster, how to share a great cake in this piece of delicious, the following brief.

(1) Personalized Audio works customized

Personalized customization is a "viral" spread of a kind of evolution, the proper operation will make your site overnight in many netizens spread. Personalized customization is generally divided into three levels, the first level is a DIY existing audio works of fiction, using audio modification software in the works to add their own recorded website propaganda. Generally added to the work of the head or tail, this operation is not only simple and easy, and not easily affect the user's listening effect. The second level is to invite "professionals" to record sound fiction works, make your site content more personalized, the last level is to find the original author (can make grassroots writers) to cooperate, and gradually towards the pay listening mode development, and with the author divided into income, this level requires better Capital investment and site operation Skills, The general stationmaster does not have this kind of operation pattern at the beginning, but needs to grasp in the unceasing practice.

(2) give the website a good name

This is beyond doubt, and many of the friends who have built the station experience will feel the same. For example, the Shuwang net, the only one in the country to obtain the State administration of radio and television issued by the "Information Network to disseminate audio-visual program license" Shuwang website, the number of registered has more than million, with tens of thousands of of people to stabilize the pay users, first of all, regardless of its strong financial strength, and the grand literature to form a partner of the , has succeeded half, although somewhat Chinese English flavor, but precisely is this, only then completely conforms to the simple easy to remember, concise Chinese reading habit.

(3) All-round improvement of website service Water Products

Restricted by resources, technology, service and brand loyalty, there are a wide selection of Shuwang works in audio fiction websites, and Shuwang works are slow to be updated. So how to use the service strategy to make up for these deficiencies? I think we should start from the following points. First, to maintain a keen sense of "smell", real-time grasp of the industry development, and often pay attention to the recent needs of readers, such as what the most recent novel most popular, users are searching for what and so on. Once these factors are identified, act immediately, personalize these popular novels, publish them to professional websites like potatoes, publish them to their own websites, and work to promote them to meet the needs of readers. Second, in response to the problem of slow update, should be from beginning to end to develop a set of websites to update the frequency of the strategy, according to the release plan to release, not impatient, while paying attention to peer Web site release, timely adjust the release frequency. Finally, make full use of the site's message, comments and other interactive functions, carefully analyze the needs of users feedback, timely response to users, increase user trust, and ultimately maximize the retention of repeat customers.

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