Talking about six ways of improving user experience in shopping websites

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For personal webmaster want to make their own favorite website, and then get the flow of money through advertising has not worked, or the possibility of success is very low, so many people personal webmaster transformation to do shopping sites, do shopping websites can buy and sell goods to make money, and profits can be very large, So many people find ways to promote, when most people focus on the promotion of the time is often ignored the optimization of their own site, which often caused their own site jumped out of the rate, although able to have a certain flow, but converted into orders are very few, this is why?

Shopping site The most important thing is to get orders, we can use a formula to describe the order, the number of orders = Site traffic x conversion rate, that is, the site traffic is only a factor, high conversion rate is the most important, then how to improve the conversion rate? In addition to doing a good job to promote the internal strength, That is to improve the user experience of their website, let me tell you the following six ways to improve the user experience degree!

One: Improve the response speed of the server

Some shopping sites have a fatal weakness, that is able to make people die, many people in the open this site will wait for a long time, so basically no user will have this kind of patience, so the conversion rate is very low, choose a good server is the premise of operating shopping site, General website open speed not more than six seconds, otherwise it will greatly affect the growth of their own website!

Two: The page wants the profession, the order system should be simple

In reality, the more attractive the store is, the more appealing it will be. Of course, the decoration of the store and its own sales of the positioning of goods, which on the site is also true, if you want to sell the product is underwear so it is best to choose the simple color, and do not use the magnificent color, while the layout and design must be imaginative, This is the professional, only professional can let users new, in this point XI shopping to do a good job on the site, the other site also needs to have an efficient order system, do not let people do not understand the whole half-day how to place a single, so naturally let users feel frustrated, naturally will not go to your site to buy something!

Third: Product introduction and related help information to be full

The product of the shopping website is actually you each baby, you want very good care, to be very good to show users, such as users show the characteristics and advantages of these products and how to use and other help information, if you sell the product even the description is not clear, do not know how you use this product, the natural people do not buy your products desire!

IV: Take the time to communicate effectively with customers

Generally do shopping site, all need professional customer service staff 24 hours online, can be the first time to help customers solve problems, and customers for effective communication, if less than 24 hours online, then also want to leave mobile phone number or professional message board system, to ensure that within 24 hours to answer the various questions of customers!

Five: Logistics and payment methods to improve

Do shopping site without trickles and logistics, money flow is mainly to pay the problem, to have a safe payment method, such as the choice of goods to pay, courier agent fees, etc., so that users can trust, and then is the logistics to improve, in the flow of goods in the process will not be a problem!

Six: After-sales service to achieve gold

Real-life stores need repeat customers, shop or shopping site is also so, if there is no repeat customer site or store can be difficult to imagine the development, and increase the return, good after-sales service is the key, so that users buy your products feel nothing to worry about, you can help them solve all problems, This is the key to after-sales service! Do not speak well, in fact, after the sale of the goods to the customer questions regardless of whether to ask, such a shopping site is difficult to develop!

The above is only the author of the shopping site of the internal optimization of six ways to do a brief introduction, of course, the internal optimization, improve the user experience in addition to these six kinds of methods, there are many, the specific is not here to detail, we can in the actual operation of summing up experience, can achieve success! Source: Lady.xdogo.com Xi Shopping website original starting, reprint please keep.