Talking about: Stationmaster can not know the website interior optimization mystery

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The update of search engine algorithm rules makes many seoer shift the focus of work to the station optimization. This not only makes us pay more attention to the basic optimization, the content of the website information and the quality requirements of the chain.

To do the internal optimization of the site before the author is mainly focused on the chain layout, and then for the site to optimize the link is only a part of the author today to discuss with everyone on the optimization of the details of the attention.

First, the chain diversity, the same encyclopedia.

To say inside chain do the best non-Baidu encyclopedia Mo Genus, observe Baidu encyclopedia entry I can clearly find, anchor text link diversity. This is different from many enterprises in the chain layout anchor text link characteristics of the single character. Of course, we clearly like the small business station it corresponds to a more focused keyword, so in order to better improve the keyword ranking we often interspersed in the article these keywords, and then extend it to other content in the form of hyperlinks. This is the site keyword weight concentration, but can not improve the overall quality of the site, alone to enhance the ranking of independent keywords is useless, we need the flow and the conversion rate of the site.

Second, content relevance, matching appropriate.

Website content whether is the search engine or the website visitor most attention place, in displays the content the time whether is the enterprise news or the enterprise product all to carry on the system the textual explanation, this can raise the article the recognition degree higher. At the same time, will be related to the content of the news in the form of recommended to users and search engines, so that can guide users to click can also allow spider longer time to stay in the site crawling crawl.

Because of this, I found that a lot of seoer in order to achieve this goal, blindly recommend the content of the chain, and such a result is to make users and search engine spiders more confusing, no system of the comb station information. The problem is, not related to the content of the recommendation will not allow users to stay, but because this messy content structure does not solve the user's problem and make users abandon the site. Not only search engines to observe the content of the theme of the match, users of the content of the relevance is also highly valued.

Third, the keyword quantification, beware of excessive.

Although Baidu said Baidu weight does not exist, but we can not deny that the combination of major webmaster tools summed up the weight of the optimization is still a more accurate reference value. Formally because of this, we will focus on the keywords in the station. We have said before, for the Web page layout of the keyword as far as possible not more than 3, this is to prevent the keyword weight too dispersed to participate in the rankings. And this has become a lot of seoer misunderstanding, that as long as the keyword repeated on the page can improve the weight of the keyword, but everyone seems to forget the algorithm rules of another point of attention-over optimization.

Excessive optimization is also the search engine to measure whether the site cheats one of the criteria, is generally the keyword accumulation phenomenon, mainly reflected in the keyword density. Although many seoer now notice this value, there is always no control in the real operation. Finally fled the "greedy" many keyword rankings, but fell into the single word of "hegemonism." Optimization of keywords in the station is very important to quantify, so be sure to avoid excessive optimization, but also to control the overall site.

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