Talking about the 3 main points of SEO for enterprise station

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Taizhou gifted (SEO) recently received a number of corporate SEO website Optimization list, I believe that what is the enterprise station, a large number of seoer should know, here I will not say more. Today, Taizhou gifted (SEO) is mainly want to share the next how to do the Enterprise station SEO.

We want to understand the Enterprise Station SEO's primary goal is to let the search engine for the enterprise to bring customers, there is also a very meaningful purpose, by the company's product category name in the first place, establish an enterprise in the online leader image.

Below begins to introduce us to do Enterprise Station SEO valuable Experience Bar:

1th. Positioning of the Enterprise station:

Positioning is not a SEO technology problem, but it is the most important factor that affects the rank of Enterprise station. Successful establishment of the positioning of the enterprise station, will become the customer's preferred site in a field. Get users like, it is more likely to be the search engine ranked in front. Positioning simply means being different, rather than being a follower or doing better than a competitor. The aim is to establish a differentiated competitive advantage for the enterprise to stand in the customer's mind.

2nd, Enterprise Station keyword determination:

A. Target keywords, the enterprise station General focus on a specific product category, so you can directly select the product category name to do the target keyword, that is, you are the production and sales of what you choose to do your main keywords, such as hand-painted shoes, canvas shoe and so on.

In addition to the category name, the home page of the enterprise station according to business form to determine several related keywords, such as hand-painted shoes wholesale, canvas shoes agent and so on. But the key keyword should be the category name, because according to the enterprise user's search habit, the general will search the category name first, if cannot find the suitable result, will search the related vocabulary.

B. Long tail keywords, the majority of the current enterprise station, generally only pay attention to so 1--3 a key keyword optimization, but if the company's products and business as the center to expand the content of the site, the system completes the long Tail keyword optimization, will inevitably bring more customers to the enterprise. The key point of choosing long tail keyword is, must and enterprise's product and business related, partial, cold a little, quantity as far as possible dot.

3rd. Enterprise Station SEO technology operation: (this is very important)

A. Do a good job of SEO details, including: Robots.txt, Google Analytics, Google administrator tools, 404 pages, static, preferred domain, url standardization, tree-like logical structure of the site, the key picture plus alt tag.

B. Write a title tag. For the Enterprise station title tag, it is best to integrate the advantages of the enterprise, concise. such as "Ke pu machine tool, Ball grinder Application", this includes both the main key words and related business vocabulary, but also give users why the reason for your site.

C. Site content, the general business station content is not much, but we can not enrich the content to develop more long tail keywords. The entire website revolves around the target keyword (namely Enterprise's product category) to organize the content, may be the product detailed introduction, the company founder's original article, the company activity dynamics, the market information and so on, each content as far as possible ponder the long tail keyword.

D. Do the internal anchor text, while adding some related sites outside the chain. Taizhou website Optimization believes that it is best to establish a corporate founder of the Independent blog, the release of entrepreneurial experience, industry sentiment, and so on, both to increase customer trust, you can also use the blog to increase the external anchor text for the enterprise station.

As long as the above three points, then your enterprise website optimization will be very good. Of course, to have a certain degree of executive power.

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