Talking about the behavior of users ' searching in medical industry

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What are the habits of search for medical users? Today, we introduce the following medical users of the relevant search and sharing, from a common netizen, from an ordinary patient to consider, Internet users are now facing the hospital network marketing is what kind of environment. What is the reason, the network reservation rate is very high, but not optimistic about the diagnosis?

1, all kinds of diseases are promoted in the network, the patient first fooled, not the second time,

2, how many times does a person have to be sick in his life? Several illnesses?

3, a person can not only ask a hospital online, and can not only ask once.

4, some people can not only ask once an appointment to come to the hospital, of course, this is a question of how much, a large number of people, but also two times to search the hospital, two times to inquire about the hospital.

According to the above four points we are not difficult to conclude that a person has gynecological disease, or relatives and friends in exchange for this disease, to the hospital to see, the results are not satisfied, spend more, and then the second may be around people have skin disease, and to see, the third time they have liver disease, or kidney disease, or encephalopathy, so layers of a person from the hospital network to exercise out, Then she must be fine, know which letters, which unbelief.

At the same time, many people open the bid to promote the position, perhaps most feel the first credible, open, but he will not stay in the first place, perhaps she asked after, but also to see the other several, perhaps at the same time ask. Maybe a few days later the search again asked another, so he hesitated. At this point, he wants to choose a reliable in a pile of sites, the decisive factor is: site promotion bit, the site itself, the consultant's communication, the hospital itself, competitors, technology, cost, hospital brand, medical experience, will change his ideas.

So what do we need to do? Maybe the veteran veterans will say a lot. But how it manifests, where it manifests, how to be more accurate and powerful, and hit its vitals, is what we have to consider.

1, the site keyword ranking, this everyone knows how to adjust, just according to keyword classification, such as key flow edge words

2, the Web site planning Packaging: How to more real and let patients be sure to packaging, this is the problem we should think hard, is to give the patient a reason to believe you, you say yourself good, please come up with evidence, to give it seems really credible evidence to prove: the media? An honor? Hospital body weight? A real case? Expert name? Wait, all you can think of.

But the real problem? How do you use the media, how to package the media to prove that this is true? How do you manifest the case? How do you say this expert is really the name of the head? Everything revolves around letting the patient see the "sincerity" to package, let them feel the real feeling, the scene feeling.

And even on that basis, you have to think about competitors, how they say, and how we say that pathological analysis is more professional, technically more differentiated, and prices are more fair and reasonable.

Therefore, the patient dialogue does not make an appointment, indicating that he has immunity, or afraid of being deceived, you have to consider how to dispel his doubts.

Appointment of delay not to see a doctor, indicating that he looked at other hospitals, or inquire about the hospital is not his ideal, anyway is to the hospital has doubts, or he went to other hospitals. This article is transferred from Yulin Gynecology Clinic Center http://www.3286666.com/

Search----Website----dialogue (promotion link)----appointment (Consultation)----Visit (return link), each ring is the focus, but there are many easy to make appointments, but the doctor can not guarantee. They always think over and over during the time of appointment. So in this space we have to find a way to do something about it, to keep them, to reassure them, to have a genuinely credible dialogue.