Talking about the content of the website construction is king

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"Content is king, chain for the emperor", this sentence believe that each site construction or more accurate said seoer are very clear meaning, the reason is not only the search engine to the original article and external links very good weight, because these two are seoer hardest to do, but also the biggest difficulty. site structure, internal connection, page optimization, keyword analysis, flow analysis, these SEO important steps in general within the SEO personnel control, an experienced SEO can be successfully completed, but the content of high-quality and external connections are often met and can not be asked.

Now the Internet has entered an explosion era, the online article is very small part of the original, most of them from plagiarism, reproduction, reprint of the low quality articles, but we have to understand how the search engine works: It is to search users to provide information, rather than for your site to bring customers. Only your site provides content, can be consistent with search engine goals. We are now seoer a very troublesome problem is that we received a website to optimize, but the content or the field of the site does not understand, so we just feel that there is nothing to write. We can only communicate with our customers, get them to provide a part of the article, part about the site of things. I can not solve this problem, but our own website, blog is controllable.

Original content is also included in the page a guarantee. Search engine crawling content, if you encounter a full copy, reprint of the site, often only crawl the site's homepage, or crawl content in the delete. Lack of original content is a key issue. Original content is also an important way to build external links. Other webmasters have no reason to connect to a site without substance unless the exchange is connected. This is what we often call the resource-type connection bait for the connection bait.

Now many seoer often do is false original, the purpose of this is to provide continuous updates to the site, improve the collection of search engines. But we do false original articles are often used to scrape up, upset words, synonyms and other methods of substitution. It is conceivable that this article to make a poor readability, is to cheat search engines crawl your site content. But in turn, we think about what the real purpose of our website is. We want more than just rankings and traffic, we want the conversion rate of the site. What is the conversion rate? The site is fundamental to the user experience. If we put the article on the readability of the poor, how can the user experience is good? Will the conversion rate grow?

Of course, some sites do not need to be updated, such as E-commerce sites, forum sites, business-to-business sites and so on. But some websites have to do, I said above is those who need website content to win the website benefit, this article only own idea.

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