Talking about: The demand analysis decides the website keyword ranking

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Many enterprises, friends in the site construction process to pursue keyword rankings, and keyword ranking is not simply through the content of the compilation, outside the chain building and easily promoted. If you want to upgrade the Site keyword rankings, and even can continue to exceed the high weight of the site, then do the site should understand the user needs.

When it comes to understanding user needs, many people will say: the user experience. User experience in the eyes of many SEO friends is a high-quality article, and the article is only a part of the user experience, then the other part of what? What is the requirement analysis? What is the requirement analysis to determine the site keyword ranking?

What is the user experience? The user experience is our website in the process of construction, each page should be based on user needs analysis, and search engines can also be a good combination. The user will be able to find what he most wants to find in the first time when visiting the webpage, such page is the webpage with user experience, and search engine is reflected according to user's demand.

What is demand analysis? Requirements analysis in a superficial sense, we are in the reverse analysis of what users want, and reflected in the Web page, and from a deeper level, we can through the most intuitive search engine data to analyze the user needs, for example:

We all should have heard of auto, why auto website car name or search car related keywords can easily ranked first? We can search any one of the keywords on the car, this keyword in the Baidu search box will show a Drop-down search, at the bottom will show the relevant search, In the search results will show: Auto parameters, car pictures, quotes, Word-of-mouth, related information, discussion (bar), video and so on. In fact, these are the needs of users, many people will ask why the results will display this information, and these general information is the user needs?

As we all know, the Baidu database is very powerful, and search results are calculated through user operation analysis, user needs analysis, so, if we can put this information on the Web page, and through these display information to focus on sorting, coupled with our high-quality content, outside the chain, Will it be difficult to upgrade the rankings?

In the analysis of user requirements, we need to consider the layout of the Site page, page layout is related to the above mentioned: the need to order by importance.

Search engine spider crawling trajectory we will generally know: from left to right, from top to bottom. This order is roughly the same as the order in which people visit the site's eyes. Therefore, the layout of the site is best to arrange the importance of the needs, the most important to the left, the top. and other important factors can be arranged in order, although these meet the needs of people, and meet the search engine, but must be combined with the rationality of the layout and aesthetics of the page design.

Through these, we will provide users and search engines a good site environment for users to visit, for search engine spiders crawling, in addition, the completion of the site construction, content quality determines the user's loyalty, search engine reliability.

Conventional optimization is indispensable, cultivate search engine crawl habits and constantly analyze user needs habits, these are our future to go Non-stop Road, in addition, to do others have, I have, others did not, I have, this time, your site will become an excellent site, keyword rankings will be long.

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