Talking about the detailed steps of website optimization and promotion

Web site building applications: Web site basic application, for the company or individual to establish an Internet site, a total of Internet users. Enterprises to expand their applications, positioning corporate image, improve business. Website construction should highlight the key content of enterprises, emphasis on user experience, in order to make the site well.

Website construction optimization is divided into the following steps,

(1) independent domain name and space

I emphasize here, an independent domain name, that if our domain name is jzread.com, then the last jzread.cn, jzread.net, have to apply, has been later used. Space should be independent, because the space affects the website's quality, and thus your keyword rankings also have an impact, so that an independent space for good space, so that your website is more stable, the user experience for the first time.

(2) site positioning

Is to locate the site's characteristics, these features to special users, special environment to bring special benefits to users. Survive in the sky on the Internet, leaving your special position, leaving their own user base, leaving their own value. The default website in the user's psychological image of the position, the core of site positioning lies in creating your site and other sites of differentiation, and then set up the core users of a good brand website.

(3) website features and needs

Different site positioning determines the site features are different, here I give an example of some of my personal space features, I hope for everyone to help.

Personal space features.

1 article management New / modify / browse their own articles

2 basic information setting function: Set your own nickname and basic information, upload your own photos.

3 Album Gallery: Collect your own photos

4 Comments Management: Support Comments View / Reply / Delete Comments

5 My Friends: Add / Show Buddy List

6 column settings: add / delete columns

7 upload space: open the upload space function, upload files, (text, pictures, video), upload data need to select the category.

(4) website construction style

Website style as your style, with other sites do not have the style, this is your style. Your style will arouse the user's attention, when the user envious of the style of your site, the user is willing to look at your site, are willing to look at your website style, taste the content of the site, website traffic is also natural. The impact of site style elements are: website color, website layout, website procedures, website art, website architecture, website goals. Website style is determined by a variety of factors, not a single factor, but to use the project with the application, in order to achieve the perfect web style design.

(5) website maintenance

Web site maintenance, Web site construction is a key work late to optimize the site content, continue to attract more viewers, increase traffic.

Web site hardware maintenance, including servers, operating systems, and Internet connection lines, etc., to ensure that the site is functioning.

Website software maintenance, including the website content updates, adjustments, etc., so that site maintenance formalization and standardization.