Talking about the difference and development of local websites

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Many people think that the local site is a grassroots webmaster in the past few years, because many areas began to penetrate the internet giants, whether it is science and technology, education, medical, gaming industry, or community, fiction and other fields. Although local Web site giants have begun to penetrate, such as Tencent network with the mainstream traditional media in each province to build a large network, it can be said that the impact of these series of Web sites are increasingly high. But even if the Giants penetrate, it is unlikely to be pervasive within a short period of time, such as county-level areas, which, for the time being, cannot be infiltrated, and not for a few years at least. In other words, we have a few years of grass roots in these small places to accumulate.

The big analysis above I estimate the internet has been analyzed by analysts, so many want to try the grass-roots team and even individuals began to plan to spend their minds in the region of the district of local site construction. There is no doubt that in most of the country's county-level cities, the Internet is very underdeveloped, that is, it is not likely to be as competitive as the National regional website. But many webmasters in the operation of local sites as if they are operating in the same mode of other sites, and that mode is not their own, are directly applied to the model of successful websites. We need to know the mode of successful website is not you can easily copy, because we can not have the grassroots have the advantage of resources. The result is also expected, that is, such a site will not have any breakthrough, if the area before there are relatively strong local site is even more so.

I think that doing local sites than the national vertical site more need to make a difference, that is, to make their own characteristics. And the industrialization here is not only the content, the operation and the promotion way. Below I will be from my personal knowledge and my own analysis of the simple elaboration.

First, the difference of content. Many people think that the content of doing local websites is nothing but a local novelty, and a handful of people came to the forum to send some boring topic, such as forum active, began to open some of the commercial sector, such as rental housing second-hand transactions, and then from these to encourage businesses to promote the site, so that the flow will be changed. Conditional site also occasionally held some offline activities, these seem to be the local site content construction of the classic dogma, and many webmaster are in accordance with this classic dogma to guide their content construction. It makes sense to think of such a way, and the route seems very clear, but can you think about it in the other way, this is different from copying, that is, you know others know, and others are better than you, if so, we can say that the local unfamiliar with the outsiders may be able to do better. I think that the local site must be grounded, that is, adapt to the local environment, including local customs, culture, unique products and so on. For example, my place is rich in flowers, naturally, the local people interested in the relevant information, I can do the flowers and names of the encyclopedia and so on columns, and some places may be a tourist attraction, can highlight the local tourism characteristics, so it is good for the government, they will not prevent you to do such a site, It will even encourage you to do it, and it is easier to make things happen, and some places may have a variety of native products, so that we can highlight the characteristics such as providing tips on how to grow these crops and the sales channel information about them, and even helping to build a local sales network. This kind of way, certainly is better than that kind of pure divine land all uses the pattern is good, and that kind of only is some people bored to send the information, or is because to the government dissatisfaction and complains of information, even may let the government resent.

Secondly, the difference of operation and promotion. In the internet there is a word to do cock silk of the world, it is true, we can view any large Internet companies, their users are most of the grass-roots ordinary netizens, so say this sentence is very reasonable. But in the place is not necessarily the case, I also mentioned that the district-level cities in the Internet development is very low, that is to say, our target group's ability to accept poor. I once saw an article on the Webmaster Web site, also talk about the local site, the author said that they have a local site built hundreds of thousands of QQ groups, almost gathered one-fourth of the local people, but the site is not developed, because those groups are not willing to move to the site. So he does is from the relative Kochi crowd, although Weibo by some ulterior motives of the brick home that is the cock silk play things, but in the local micro-Bo microblogging platform active people in the county level city is relatively kochi, this is indisputable fact. So we can also come to think, that is, reverse promotion, that is, the first to get high level of people, and then through them to drive other ordinary masses to the site above. Even we can contact some agencies directly to cooperate, for example, I have communicated with the Director of the Bureau of Culture of our county, and I tentatively asked him if there was any problem in making such a website, and he said that as long as the site was to publicize our place and talk about life and politics, they would not forbid it, but would support it. They also said they would send the regular data they collected to my website.

As with other sites, local sites need to make a difference, if we rely on the local hot news to drive the popularity of the site, it will appear very no confidence, and many of such information may be detrimental to the local government, or even be punished. And if we make our own differences with others, so that there is no policy and regulation of the worries, and can continue to develop well.

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